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A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 25Conversion 17Competition 9Returns 100Price range 95Avg price 95Brand share 13Review moat 39Quality gap 90

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.27

avg listing price — sweet spot $15–$100

Price range

Incredible$19.65–$39.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,582.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$35K

$35K/yr · 99K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

17

Top-5 brand share

95%

Open market

2%

  • Zantrex66%
  • M Stiks15%
  • Stay-Well Naturals8%
  • SlimQuick4%
  • HUM3%
  • MIDDKUOO3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$10K45%$16K60%$21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“The taste is Pleasant”

Flavor10%

“Flavor stayed consistent from the first serving to the last”

Weight Loss8%

“Helps in weight loss journey”

Quality-Overall6%

“they have a bunch of products with generally good reviews”

Energy Level6%

“Gives me a boost of energy”

Solubility5%

“super easy to mix”

Nutritional Content4%

“Great Supplement”

Efficiency3%

“Effective”

Regulates Digestion2%

“Good for Digestion”

Ease Of Use2%

“Easy to use”

What buyers complain about

Taste-Overall18%

“Didnt like the taste”

Value For Money11%

“To expensive”

Flavor5%

“I did not like the flavor”

Functionality-Overall5%

“Did not work”

Acid Regulator/Stomach Ache Relief3%

“Hurt my stomach”

Sweetness3%

“Too sugary”

Weight Loss3%

“Weight lost”

Advertised Vs Actual Product3%

“Just another product. As always, just another product claiming to help GLP support”

Energy Level2%

“This product does not give me energy, either”

Size-Overall2%

“It's very small”

Top return reasons

Advertised Vs Actual Product25%
Comfort-Overall25%
Functionality-Overall25%
Product Condition13%
Ease Of Use13%