travel excedrin
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Price range
Okay$4.85–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$84K$84K/yr · 75K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,541.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
88
Top-5 brand share
95%
Open market
2%
- Aleve37%
- Uni's24%
- Amazon Basic Care17%
- Excedrin10%
- Advil7%
- Tylenol3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleve Pain Reliever & Fever Reducer Naproxen Sodium Caplets Body and Arthritis Pain Reliever Medicine for Adults and Children Ages 12 and Up 60 Individual Pouches
Aleve$15.214.8★1,328 rev
Unis Excedrin Extra Strength 6 Count Single Dose Relief 2 caplets in Each Packet. Helps Relieves Headache Toothache Backache Menstrual Cramps Common Cold and Muscular Aches.
Uni's$15.244.1★54 rev
Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)
Amazon Basic Care$6.784.8★2,858 rev
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 50x2 Coated Tablets
Advil$11.014.8★19,806 rev
Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count
Amazon Basic Care$8.084.8★2,310 rev
Newest
by launch date
Listerine Mouthwash On-the-Go Travel Essentials Individual Packets of Alcohol-Free Cool Mint Flavor Oral Rinse Kills Bad Breath Germs Mini Travel Size Mouthwash 30 ct
Listerine$13.63719 rev
Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)
Amazon Basic Care$6.782,858 rev
Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count
Amazon Basic Care$8.082,310 rev
Aleve Pain Relief Naproxen Sodium Caplets 50 Count
Aleve$8.023,825 rev
Aleve Pain Reliever & Fever Reducer Naproxen Sodium Caplets Body and Arthritis Pain Reliever Medicine for Adults and Children Ages 12 and Up 60 Individual Pouches
Aleve$15.211,328 rev
Trending
90-day click momentumUnis Excedrin Extra Strength 6 Count Single Dose Relief 2 caplets in Each Packet. Helps Relieves Headache Toothache Backache Menstrual Cramps Common Cold and Muscular Aches.
Uni's$15.244.1★
Amazon Basic Care Back and Muscle Pain 220 mg Naproxen Sodium Tablets 12-Hour Pain Relief Headache Arthritis Menstrual Cramps Fever Reducer 90 Count
Amazon Basic Care$7.434.7★
Amazon Basic Care Extra Strength Acetaminophen Caplets 500 mg Pain Reliever and Fever Reducer Gentle on Stomach For Arthritis Pain Backache Pain and More 50 Packets of 2 Capsules Each 100 Count
Amazon Basic Care$8.084.8★
Aleve Pain Relief Naproxen Sodium Caplets 50 Count
Aleve$8.024.8★
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -8.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and convenient”
“Worth it”
“Great product with a longstanding history”
“Life Saver”
“As advertised”
“Perfect size”
“Always great to carry”
“Fresh Breath on the go”
“I find taking half a dose works well”
“Works great for my back pain and other sore joints and muscles I have”
What buyers complain about
“costly”
“Cannot be used for a long period of time”
“they are rather large in size”
“I had some shoulder pain from who knows where”
“Excedrin CAUSED my migraines”
“Average, doesn't help much”
“Hard to open”
“it seems I'm allergic to this so I also tried advil which does not work as well as Tylenol”
“It's hard to store”
“Not strong enough”