travel ear plugs
Worth a lookShows searches that convert (13.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$18.34avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 509K searches
Price range
Good$8.05–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,961.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
18
Top-5 brand share
100%
Open market
0%
- Earplanes71%
- Alpine Hearing Protection14%
- VIGOROAD8%
- softvox4%
- Alpine3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Adult EarPlanes by Cirrus Healthcare Earplugs Airplane Travel Ear Protection (1 Pair)
Earplanes$8.054.5★6,497 rev
EarPlanes Plus (3 Pairs)
Earplanes$19.804.6★762 rev
Alpine FlyFit - Earplugs for Pressure Relief & Preventing Ear Pain While Flying - Airplane Travel Essentials - Comfortable Reusable Hypoallergenic Earplugs with Ultra Soft Filter
Alpine Hearing Protection$16.994.4★10,305 rev
Ear Plugs for Airplane Pressure Relief 2 Pairs Adults Soft Silicone Reusable Airplane Earplugs 26dB with Silicone Connector Cord Travel Essentials for Flying Ear Protection Earplugs for Plane
VIGOROAD$14.124.5★421 rev
Original Childrens EarPlanes by Cirrus Healthcare Ear Plugs Airplane Travel Ear Protection 3 Pair BONUS VALUE PACK
Earplanes$19.754.4★3,740 rev
Newest
by launch date
Softvox Ear Plugs for Airplane Pressure Relief & Prevent Ear Pain - Flying Travel Essentials - Comfortable Reusable Plane Earplugs for Adults/Teens 12+ with Small Ear-canals 25dB Noise Reduction
softvox$8.91589 rev
Ear Plugs for Airplane Pressure Relief 2 Pairs Adults Soft Silicone Reusable Airplane Earplugs 26dB with Silicone Connector Cord Travel Essentials for Flying Ear Protection Earplugs for Plane
VIGOROAD$14.12421 rev
EarPlanes Plus (3 Pairs)
Earplanes$19.80762 rev
Alpine MusicSafe Pro - High Fidelity Earplugs for Musicians - 3 Interchangeable Premium Filter Sets: 16 19 & 22 dB - Professional Musician Hearing Protection - Black
Alpine$29.603,632 rev
New Super Soft Adult EarPlanes Ear Plugs Airplane Travel Ear Protection 3 Pair
Earplanes$19.914,852 rev
Trending
90-day click momentumAlpine MusicSafe Pro - High Fidelity Earplugs for Musicians - 3 Interchangeable Premium Filter Sets: 16 19 & 22 dB - Professional Musician Hearing Protection - Black
Alpine$29.604.4★
EarPlanes Plus (3 Pairs)
Earplanes$19.804.6★
Ear Plugs for Airplane Pressure Relief 2 Pairs Adults Soft Silicone Reusable Airplane Earplugs 26dB with Silicone Connector Cord Travel Essentials for Flying Ear Protection Earplugs for Plane
VIGOROAD$14.124.5★
Original Adult EarPlanes by Cirrus Healthcare Earplugs Airplane Travel Ear Protection (1 Pair)
Earplanes$8.054.5★
Softvox Ear Plugs for Airplane Pressure Relief & Prevent Ear Pain - Flying Travel Essentials - Comfortable Reusable Plane Earplugs for Adults/Teens 12+ with Small Ear-canals 25dB Noise Reduction
softvox$8.914.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They save my ears every time”
“They're comfortable to wear”
“it worked no issues at all”
“It was a comfortable fit”
“Easy to use”
“Excellent product as described”
“Great price”
“As advertised”
“Never had any pressure issues any more Im so serious you guys”
“Help with altitude changes”
What buyers complain about
“none really worked consistently”
“it was extremely painful”
“Won't fit small ears”
“That is not good for the pressure”
“Hard to get on and off”
“They are perhaps mildly uncomfortable”
“realized they were opened”
“They're pretty flimsy / more of a single use thing”
“I never travel without these anymore”
“What a waste of money”