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toto cookies

Skip it42/100

a small market ($97K/yr) — toto cookies doesn't clear our bar today.

Market/yr

$97K

Growth (1y)

+134.3%

Products

8

Brands

3

was 4 a year ago

Sellers

17

Price range

$7.13–$32.86

Returns

0.0%

Rating

3.9★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
69
×0.30
Competition
7
×0.20
Quality gap
89
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 23 weeks — +134.3% year over year.
2K944Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Competition

87%Toto
  • Toto87%
  • TOTO FOODS8%
  • My Cookie Dealer5%
  • Other0%

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 17 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

17

Top 5 brand share

100%

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“These cookies are delicious”

Baking16%

“For a clean cookie these are amazing”

Ingredients-Overall11%

“The clean ingredient list is a huge plus”

Nutritional Content9%

“Best protein cookies on the MARKET”

Flavor8%

“Flavor is top notch”

Sweetness5%

“My new even sweet treat go-to :”

Texture/Consistency-Overall3%

“The texture is okay”

Health Benefits-Overall2%

“this is a perfect healthy treat”

Moist/Dry2%

“Moist Cookies”

Vegan/Organic1%

“Delicious Plant Based Protein Cookie”

What buyers complain about

Taste-Overall23%

“tastes like chemicals”

Value For Money12%

“10 dollars for one cookie”

Durability6%

“This box isnt going to last long”

Nutritional Content6%

“have me a boost of protein, this isn't it”

Smell4%

“Horrible smell, flavor, and texture”

Flavor4%

“The flavors taste dirty”

Artificial Sweeteners4%

“do not buy this expecting a healthy sweet treat”

Sweetness4%

“These are so high in sugar”

Moist/Dry3%

“These cookies are dry af”

Texture/Consistency-Overall3%

“the texture is like a cookie that just came out of the oven”

Top return reasons

  • Moist/Dry50%
  • Flavor50%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.