toto cookies
Skip it42/100a small market ($97K/yr) — toto cookies doesn't clear our bar today.
Market/yr
$97K
Growth (1y)
+134.3%
Products
8
Brands
3
was 4 a year ago
Sellers
17
Price range
$7.13–$32.86
Returns
0.0%
Rating
3.9★
Skip it
Scored 42/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 23 weeks — +134.3% year over year.Competition
- Toto87%
- TOTO FOODS8%
- My Cookie Dealer5%
- Other0%
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 17 sellers compete here.
Brands
3 falling
was 4 a year ago
Sellers
17
Top 5 brand share
100%
Product shelf
All 8 tracked products in this niche.

Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct
Toto
$32.674.4★117 reviews

Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct
Toto
$32.864.1★68 reviews

Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct
Toto
$32.664.6★23 reviews

Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct
Toto
$32.824.3★59 reviews

COOKIE PBC HOCOLATE CHIP
TOTO FOODS
$9.063.0★2 reviews

Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct
Toto
$32.514.0★17 reviews

My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks
My Cookie Dealer
$22.543.7★453 reviews

COOKIE BIRTHDAY CAKE
Toto
$7.132.9★2 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These cookies are delicious”
“For a clean cookie these are amazing”
“The clean ingredient list is a huge plus”
“Best protein cookies on the MARKET”
“Flavor is top notch”
“My new even sweet treat go-to :”
“The texture is okay”
“this is a perfect healthy treat”
“Moist Cookies”
“Delicious Plant Based Protein Cookie”
What buyers complain about
“tastes like chemicals”
“10 dollars for one cookie”
“This box isnt going to last long”
“have me a boost of protein, this isn't it”
“Horrible smell, flavor, and texture”
“The flavors taste dirty”
“do not buy this expecting a healthy sweet treat”
“These are so high in sugar”
“These cookies are dry af”
“the texture is like a cookie that just came out of the oven”
Top return reasons
- Moist/Dry50%
- Flavor50%