topical anesthetic
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$924K$924K/yr · 789K searches
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad34,327.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.62–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
64
Top-5 brand share
100%
Open market
0%
- Dermoplast88%
- TUCKS7%
- Frida Mom5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)
Dermoplast$7.714.7★46,151 rev
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)
Dermoplast$15.054.7★46,151 rev
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.624.8★61,758 rev
Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz
Frida Mom$11.914.7★9,589 rev
Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)
Dermoplast$7.774.8★7,990 rev
Newest
by launch dateFrida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz
Frida Mom$11.919,589 rev
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)
Dermoplast$15.0546,151 rev
Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)
Dermoplast$7.777,990 rev
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)
Dermoplast$7.7146,151 rev
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.6261,758 rev
Trending
90-day click momentumFrida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz
Frida Mom$11.914.7★
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)
Dermoplast$7.714.7★
Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)
Dermoplast$7.774.8★
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.624.8★
Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)
Dermoplast$15.054.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product & came as described”
“Very effective”
“Easy to use”
“Great price”
“Works fast and soothing”
“As advertised”
“Great comfort”
“These are a life saver they helped me so much after I had my baby”
“Great for scratches and even insect bites”
“Soothing Relief and Very Gentle on Skin”
What buyers complain about
“Too small”
“Almost no pain relief”
“- The scent is noticeable at first. but fades quickly”
“gave me a rash”
“is very uncomfortable”
“Sensitivity caution”
“doesn't last long”
“Didn't work for me”
“I found it to be a bit sticky”
“Gets all over clothes and sheets”