tongue retaining device
Worth a lookShows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible$36.49avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$7.07–$143.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,474.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 168K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
51
Top-5 brand share
74%
Open market
22%
- MFANBLAS31%
- Good Morning Snore Solution13%
- IFGZQU11%
- Leaxluv11%
- SnoreLessNow8%
- Awiaub4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88
MFANBLAS$29.732.8★14 rev
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★5 rev
Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22
Leaxluv$29.802.3★8 rev
Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular
Good Morning Snore Solution$76.883.2★376 rev
Somnofit-S Anti-Snore Mouth Guard by SnoreLessNow | Made in Switzerland | FDA Cleared | Most Comfortable Anti Snoring Mouthpiece | Sleep Tight Mouth Guard | Adjustable Snoring Solution for Men & Women
SnoreLessNow$143.894.0★1,222 rev
Newest
by launch dateIFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.572 rev
Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89
Awiaub$28.029 rev
Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.922 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84
MFANBLAS$27.575 rev
Trending
90-day click momentumDouzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.925.0★
Ocptiy 14G Clear Plasic Tongue Ring Nipple Piercing Pregnancy Belly Button Navel Ring Maternity Flexible Acrylic Long Silicone Industrial Barbell Earring Retainer Piercing Jewelry Surgery Sport Women
Ocptiy$12.094.3★
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.571.0★
Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10
RSHUYIN$27.513.8★
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my snoring”
“the build quality was excellent”
“Comfortable to wear”
“Restful sleep”
“Comfortable fit”
“Easy to take”
“Worth every penny”
“clear instructions”
“This product is effective”
“My dentist was great”
What buyers complain about
“Did not fit”
“Never worked”
“Gets uncomfy at times”
“Expensive and ineffective”
“which made it hard to go back to sleep”
“broke after about 2 weeks”
“Falls out of mouth”
“Poor Quality”
“Painful”
“Impossible to Use”