tong balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$25.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great414.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Great$6.98–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 35K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
12
Top-5 brand share
100%
Open market
0%
- Pau Yuen Tong53%
- Generic20%
- MORILIAR12%
- PYT11%
- Golden Star Balm4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pau Yuen Tong Old Chinese Balm by FH
Pau Yuen Tong$18.734.0★575 rev
Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)
Generic$35.903.9★51 rev
Original Pau Yuen Tong balm - 3 Boxes by HFS
MORILIAR$39.334.1★88 rev
Pau Yuen Tong X 2 Boxes
PYT$27.564.1★285 rev
Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)
Golden Star Balm$6.984.7★1,075 rev
Newest
by launch dateOriginal PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)
Generic$35.9051 rev
Original Pau Yuen Tong balm - 3 Boxes by HFS
MORILIAR$39.3388 rev
Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)
Golden Star Balm$6.981,075 rev
Pau Yuen Tong Old Chinese Balm by FH
Pau Yuen Tong$18.73575 rev
Pau Yuen Tong X 2 Boxes
PYT$27.56285 rev
Trending
90-day click momentumOriginal Pau Yuen Tong balm - 3 Boxes by HFS
MORILIAR$39.334.1★
Original PAU Yuen Tong Balm | Old Chinese Balm (Pack of 2)
Generic$35.903.9★
Pau Yuen Tong Old Chinese Balm by FH
Pau Yuen Tong$18.734.0★
Cao Sao Vang 3 X New Golden Star Balm Vietnam 3g Each/9g Total (Natural)
Golden Star Balm$6.984.7★
Pau Yuen Tong X 2 Boxes
PYT$27.564.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very powerful and pleasant smell with a very nice cooling effect on the skin”
“Works perfectly as described”
“Once you know how to use it it's great”
“It really works”
“Very well worth it”
“No skin irritation afterwards either”
What buyers complain about
“False advertisement”
“Get a cheaper one”
“Not as potent as I would have expected”
“The smell is not pleasant- so if I apply this is going straight to action correct”
“Doesnt not contain clove as shown for ingredient”
“Do not use too much at once though”
“The pink slip instructions doesnt mention any about how to use it”
“They are so small”
“Impossible to open”
“I've suffered from PE my whole life”