toddler vitamins
Skip it44/100a small market ($197K/yr) — toddler vitamins doesn't clear our bar today.
Market/yr
$197K
Growth (1y)
+122.0%
Products
22
Brands
10
was 11 a year ago
Sellers
613
Price range
$8.89–$28.26
Returns
0.0%
Rating
4.6★
Skip it
Scored 44/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +122.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 6.0×
Competition
- MARYRUTH'S44%
- SmartyPants38%
- OLLY3%
- NovaFerrum3%
- Mommy's Bliss3%
- Llama Naturals2%
- Other (4 brands)7%
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 613 sellers compete here.
Brands
10 falling
was 11 a year ago
Sellers
613
Top 5 brand share
91%
Product shelf
All 22 tracked products in this niche.
SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)
SmartyPants
$16.774.8★602 reviews
MARYRUTHS Organics Multivitamin & Multimineral with Iron for Toddlers | USDA Organic | Sugar Free | Multivitamin Liquid Drops for Kids Ages 1-3 | Immune Support | Vegan | Non-GMO | 2 Fl Oz
MARYRUTH'S
$21.184.6★2,189 reviews
MaryRuths Multivitamin with Iron for Toddlers for Ages 1-3 | USDA Organic | Immune Support | Bone Health | Growth & Development | Overall Wellness | Vegan | Non-GMO | Gluten Free | 1 Fl Oz
MARYRUTH'S
$10.534.6★2,433 reviews
MaryRuths Toddler Multivitamin | Vitamin A C D E B6 B12 Zinc | Healthy Growth Support | Immunity | Bone Health | Cognitive Function | Organic | Sugar Free | Vegan | Non-GMO | 2 Fl Oz | 30 Day Supply
MARYRUTH'S
$22.024.6★2,774 reviews
SmartyPants Organic Toddler Multivitamin Gummies: Probiotics Omega 3 (ALA) Vitamin D3 C Vitamin B12 B6 A K & Zinc Beta Carotene Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)
SmartyPants
$23.044.6★7,488 reviews
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)
SmartyPants
$15.644.6★58,526 reviews
SmartyPants Toddler Multivitamin Gummies: Omega 3 Fish Oil (EPA/DHA) Vitamin D3 C Vitamin B12 B6 A K & Zinc Biotin Beta Carotene Gluten Free Three Fruit Flavors 180 Count (60 Day Supply)
SmartyPants
$28.264.7★363 reviews
NovaFerrum Yum | Multivitamin with Iron for Infants Toddlers & Kids Ages 4 & Under | Immune Support | Gluten Free Certified | Sugar Free | Raspberry Grape | 50 Servings
NovaFerrum
$17.794.5★12,209 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing vitamin”
“taste like real fruit”
“High Quality, Great for the Picky Eater”
“Great flavor for kids”
“the added probiotics are great”
“easy to mix”
“Clean ingredients”
“Easy to swallow”
“Good deal”
“helped improve his iron levels”
What buyers complain about
“Disgusting Taste”
“tastes/smells very metallic'ish”
“its really not vitamins”
“That is not iron supplement sufficient”
“Bad flavor to toddlers”
“Waste of money”
“These gummies are have a sour taste”
“Description misleading”
“Way too chewy and expired”
“Full of sugar”
Top return reasons
- Vitamin24%
- Taste-Overall23%
- Leak-Proof13%
- Flavor10%
- Smell5%
- Value For Money4%
- Advertised Vs Actual Product3%
- Product Condition2%
- Age Suitability2%
- Functionality-Overall2%