toddler cold
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Price range
Good$9.25–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$99K$99K/yr · 83K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,084.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
487
Top-5 brand share
100%
Open market
0%
- Vicks71%
- Boiron26%
- Olbas2%
- Genexa2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)
Vicks$18.234.4★5,038 rev
Vicks Childrens VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Children Ages 6+ 5ct - Pack of 2
Vicks$18.704.7★2,888 rev
Boiron ColdCalm Kids Pellets for Relief of Common Cold Symptoms Such as Sneezing Runny Nose Sore Throat and Nasal Congestion - 2 Count (160 Pellets)
Boiron$11.404.7★2,801 rev
Boiron Chestal Kids Pellets for Cough and Mucus Relief Nasal or Chest Congestion and Sore Throat Relief - 2 Count (160 Pellets)
Boiron$11.224.6★1,854 rev
Boiron ColdCalm Kids Single-Use Drops for Relief from Cold Symptoms of Sneezing Runny Nose and Nasal Congestion - Sterile and Non-Drowsy Liquid Doses - 30 Count
Boiron$11.634.8★760 rev
Newest
by launch date
Olbas Breathe Easy Patches Natural Sinus & Nasal Relief for Kids Over 3 Years Eucalyptus Infused Non-Drowsy Long Lasting Soothing Vapor Patches (1 Pack 6 Patches)
Olbas$9.2533 rev
Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
Boiron$13.4592 rev
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.481,825 rev
Boiron AllergyCalm Kids Pellets for Relief from Allergy and Hay Fever Symptoms of Sneezing Runny Nose and Itchy Eyes or Throat - 3 Count (240 Pellets)
Boiron$10.89832 rev
Boiron Chestal Kids Pellets for Cough and Mucus Relief Nasal or Chest Congestion and Sore Throat Relief - 2 Count (160 Pellets)
Boiron$11.221,854 rev
Trending
90-day click momentumOlbas Breathe Easy Patches Natural Sinus & Nasal Relief for Kids Over 3 Years Eucalyptus Infused Non-Drowsy Long Lasting Soothing Vapor Patches (1 Pack 6 Patches)
Olbas$9.254.2★
Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
Boiron$13.454.8★
Boiron AllergyCalm Kids Pellets for Relief from Allergy and Hay Fever Symptoms of Sneezing Runny Nose and Itchy Eyes or Throat - 3 Count (240 Pellets)
Boiron$10.894.7★
Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$15.764.7★
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.484.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Helpful during colds”
“Helps quiet the cough”
“Great quality”
“Works well”
“the scent is very calming”
“helps me breathe so much better”
“Great for sinus”
“Worth every penny”
“Have the baby, child and adult dosages for my whole family”
What buyers complain about
“I found the scent overwhelmingly menthol”
“Not effective”
“Waste of money”
“it broke in less than one month”
“I kept having an allergic reaction to the adhesive with this”
“The pads were dried out”
“Today the first day within 2 hours she stopped coughing as bad”
“Not the greatest vaporizer”
“Not strong enough”
“Tastes so bad”