toddler bug spray
Worth a lookShows demand growing +289.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+289.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Good$369K$369K/yr · 236K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Price range
Okay$5.53–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,665.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
565
Top-5 brand share
89%
Open market
6%
- Babyganics38%
- BabyGanics18%
- OFF!14%
- Hello Bello11%
- Boogie8%
- BUZZPATCH5%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babyganics Insect Spray 2oz 1 pack Made with Plant and Essential Oils Packaging May Vary
Babyganics$5.534.5★14,714 rev
Babyganics Insect Spray 6oz 2 pack Made with Plant and Essential Oils Packaging May Vary
BabyGanics$19.604.5★14,714 rev
Hello Bello Mosquito Repellent Spritz Made with Lemongrass and Peppermint Oils 6.7oz Bottle
Hello Bello$8.454.3★231 rev
OFF! Kids Mosquito & Tick Repellent Spray Botanically Inspired Safe for Use On Kids 4 oz
OFF!$8.174.5★4,114 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★2,690 rev
Newest
by launch dateHello Bello Mosquito Repellent Spritz Made with Lemongrass and Peppermint Oils 6.7oz Bottle
Hello Bello$8.45231 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
OFF! Insect Repellent Spritz for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 4 oz
OFF!$6.57363 rev
Babyganics Mosquito Repellent Lotion Made with Plant and Essential Oils Non-Greasy 4oz
BabyGanics$12.34681 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.492,690 rev
Trending
90-day click momentumOFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.264.6★
OFF! Insect Repellent Spritz for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 4 oz
OFF!$6.574.6★
Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray 4 fl oz Aluminum Bottle
Badger$12.004.3★
Babyganics Insect Spray 2oz 1 pack Made with Plant and Essential Oils Packaging May Vary
Babyganics$5.534.5★
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★
Demand
Weekly Amazon search volume, last 44 weeks — +289.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“Strong scent”
“Excellent product”
“As advertised”
“The spray is easy to apply”
“Easy to use”
“Its gentle”
“These stickers are cute and definitely work”
“Good product --effective”
“Doesnt feel greasy or anything and truly odorless”
What buyers complain about
“Did not work against mosquitoes”
“Did not work”
“Dont like the smell”
“has leaked everywhere”
“Stickiness and adhesive”
“Shes very allergic”
“Bigger then expected, looking forward to having it when my baby gets older & bigger”
“I will say it is a little greasy”
“to see the amazon box stained with liquid which indicated that a product was leaking”
“with the price being so expensive”