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51

time eraser rollerball castor oil and frankincense

Worth a look

Shows low returns (0.5%), but soft demand (-33.2% this quarter) keeps it on the watch list.

Market size 9Growth 8Conversion 53Competition 37Returns 98Price range 71Avg price 89Brand share 71Review moat 73Quality gap 86

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Great$20.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good592.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$7.72–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$37K

$37K/yr · 41K searches

Growth

Bad-33.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

22

Top-5 brand share

63%

Open market

32%

  • Nexon Botanics20%
  • TRUÉ PURSUÉ16%
  • Fibosara11%
  • Natural Riches10%
  • tebazoew6%
  • WVJIGE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$5K20%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.
9K7KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 5.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“The fragrance is also very lovely”

Quality-Overall12%

“Excellent product”

Soft Feel9%

“Very smooth”

Moist/Dry9%

“helps with dry skin”

Ease Of Application6%

“Easy to Apply”

Ease Of Use5%

“Handy roller”

Absorbency4%

“absorbs well”

Suitability Dry Skin4%

“Gets Rid of Dry Skin”

Suitability Combination Skin3%

“Helps your skin a lot”

Suitability Oily Skin3%

“believe the combination of oils helps my skin”

What buyers complain about

Smell15%

“Heavy scent”

Advertised Vs Actual Product7%

“Not as described”

Functionality-Overall6%

“Does nothing”

Size-Overall5%

“The bottle is small”

Adhesion/Stickiness3%

“feels sticky to touch”

Oily/Greasy3%

“it is def oily”

Thickness3%

“the castor oil is very thick”

Allergies3%

“Caused an allergic reaction: generalized red splotches”

Ingredients-Overall3%

“Im not familiar with the MCT oil that is the third ingredient in this product”

Value For Money3%

“overpriced”

Top return reasons

Smell28%
Advertised Vs Actual Product18%
Leak-Proof15%
Oily/Greasy6%
Functionality-Overall5%
Size-Overall3%
Ingredients-Overall3%
Material Quality3%
Adhesion/Stickiness2%
Defective Material/Parts2%