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52

tiger patch

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 69Growth 31Conversion 84Competition 23Returns 100Price range 75Avg price 84Brand share 4Review moat 40Quality gap 50

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.74

avg listing price — sweet spot $15–$100

Price range

Great$5.52–$43.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$723K

$723K/yr · 414K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,496.31

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

607

Top-5 brand share

98%

Open market

0%

  • Tiger Balm81%
  • MQUPIN10%
  • Sumifun3%
  • MQFORU2%
  • Salonpas2%
  • MQ2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$72K20%$145K30%$217K40%$289K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 37 weeks — +4.9% search growth over the last 90 days.
9K7KOct '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency14%

“Does the job”

Quality-Overall14%

“Excellent Product”

Muscle Pain Relief8%

“healing to aching muscles”

Smell7%

“Smell is very strong”

Joint Pain7%

“They help a lot with joint pain”

Value For Money6%

“They are affordable”

Advertised Vs Actual Product5%

“As advertised”

Adhesion/Stickiness4%

“The adhesive holds well”

Size-Overall3%

“Convenient size”

Strength3%

“It's powerful in strength”

What buyers complain about

Smell11%

“smells like plastic”

Pain Relief-Overall11%

“No relief”

Size-Overall8%

“Tiny bottle”

Functionality-Overall8%

“this delivered no results”

Value For Money7%

“A bit expensive”

Adhesion/Stickiness6%

“Poor adhesive”

Allergies5%

“Skin rash”

Skin Health5%

“Burns my Skin”

Heating4%

“No heat”

Ease Of Use3%

“Not easy”

Top return reasons

Functionality-Overall19%
Heating15%
Adhesion/Stickiness9%
Advertised Vs Actual Product8%
Skin Health8%
Size-Overall6%
Pain Relief-Overall6%
Joint Pain6%
Smell5%
Strength2%