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66

tick repellent for kids

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 100Conversion 95Competition 38Returns 98Price range 51Avg price 78Brand share 58Review moat 25Quality gap 58

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.19

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.53–$24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$243K

$243K/yr · 120K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,753

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

564

Top-5 brand share

70%

Open market

22%

  • NATPAT27%
  • Murphy's Naturals12%
  • OFF!12%
  • Boogie11%
  • TICK BAN9%
  • Wondercide8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$49K30%$73K40%$97K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 226.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Also doesnt smell bad”

Pest/Insect Control22%

“Best bug repellent”

Quality-Overall9%

“Excellent product”

Spray/Flow4%

“Easy spray”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“As advertised”

Adhesion/Stickiness3%

“The sticker are great”

Efficiency2%

“Its been really effective”

Value For Money2%

“worth every single penny”

Strength1%

“Nice and effective”

What buyers complain about

Pest/Insect Control23%

“Still got bitten by mosquitos”

Functionality-Overall16%

“Not Effective”

Smell6%

“Strong odor”

Leak-Proof6%

“Arrived leaking everywhere”

Value For Money5%

“Not cost effective”

Ease Of Use4%

“making it difficult to use”

Spray/Flow4%

“Sprayer does not work”

Adhesion/Stickiness3%

“Stickiness and adhesive”

Size-Overall3%

“Bigger then expected, looking forward to having it when my baby gets older & bigger”

Allergies2%

“Shes very allergic”

Top return reasons

Leak-Proof26%
Functionality-Overall13%
Value For Money10%
Smell9%
Size-Overall9%
Advertised Vs Actual Product7%
Pest/Insect Control5%
Spray/Flow4%
Adhesion/Stickiness3%
Defective Material/Parts2%