tick repellent for humans
Launch itA $2.5M/yr market growing +838.1% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible+838.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.2M searches
Avg price
Great$21.81avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$3.98–$76.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,339avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
625
Top-5 brand share
58%
Open market
34%
- OFF!13%
- Ben's12%
- Repel12%
- Sawyer12%
- Murphy's Naturals9%
- TICK BAN8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Off! Deep Woods Insect Repellent Aerosol Bug Spray with Long Lasting Protection from Ticks and Listed Bugs 6 Ounce (Pack of 1)
OFF!$8.774.7★571 rev
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★42,088 rev
Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce Pump 2-Pack
Murphy's Naturals$19.474.4★16,652 rev
Grandpa Guss Natural Tick and Mosquito Repellent Spray DEET-Free Plant-Based Up to 8 Hours Safe for Kids When Used as Directed 4 oz 2 Pack
Grandpa Gus's$19.234.4★947 rev
Thermacell Tick Control Tubes; 12 Per Box; No Spray Easy-to-Use; Kills Ticks That May Carry Lyme Disease; Place in Backyard Gardens or Wooded Areas Twice a Year; Wont Harm Kids Pets or Environment
Thermacell$45.674.3★2,714 rev
Newest
by launch date
Murphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack
Murphy's Naturals$19.4658 rev
Badger Tick Spray All Natural Tick Repellent for Humans 6+ Hours Effective Extra Strength Protection w/Organic Essential Oils Safe for Kids Deet-Free Vegan Plant Based 4 fl oz
Badger$11.95118 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.038,922 rev
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.59424 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.212,090 rev
Trending
90-day click momentumMurphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack
Murphy's Naturals$19.464.3★
Wondercide - Mosquito Tick and Insect Repellent with Natural Essential Oils - Bug Spray and Killer - Safe for Family - Rosemary 2-Pack of 4 oz Bottle
Wondercide$23.054.1★
Repel Tick Defense Repels Ticks & Mosquitos For Up To 10 Hours Keep Ticks Away (Unscented Aerosol Spray) 6.5 fl Ounce
Repel$4.964.6★
Thermacell Tick Control Tubes; 12 Per Box; No Spray Easy-to-Use; Kills Ticks That May Carry Lyme Disease; Place in Backyard Gardens or Wooded Areas Twice a Year; Wont Harm Kids Pets or Environment
Thermacell$45.674.3★
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +838.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 54.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“Good smell”
“Excellent Product”
“Easy spray”
“AS advertised”
“Ease of use”
“good value”
“Its been really effective”
“Sturdy”
“Doesn't become sticky or have a strong odor”
What buyers complain about
“Didnt work for mosquitoes”
“Did not work”
“Spray didnt work”
“The sprayer leaks”
“Expensive”
“Strong chemical smell”
“Too hard to operate”
“Small bottle”
“no quality control”
“Allergic reaction”