throat lozenges for singers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Price range
Great$4.24–$59.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$429K$429K/yr · 107K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,846.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
573
Top-5 brand share
100%
Open market
0%
- Vocalzone73%
- CLYOR21%
- GRETHER'S4%
- Traditional Medicinals2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vocalzone Throat Pastilles 24
Vocalzone$12.134.4★1,337 rev
Clyor Voice37- Natural Vocal Booster Drops for the Singers Throat - Enhances Your Singing and Speaking Voice - Soothes and Relieves Hoarseness - 2 oz
CLYOR$35.634.3★2,792 rev
Vocalzone Throat Pastilles Honey & Lemon 24 - For Sore Throats and Hoarseness When Overusing Your Voice. Produced and sold in the United Kingdom since 1912
Vocalzone$12.584.4★441 rev
VocalZone Throat Pastilles (24 x 3) Multipack Offer by Vocalzone
Vocalzone$24.364.5★1,801 rev
Vocalzone Throat Pastilles Blackcurrant Sugar Free 3 Packs 24- for Sore Throats and Hoarseness When Overusing Your Voice. Produced and Sold in The United Kingdom Since 1912.
Vocalzone$22.434.4★606 rev
Newest
by launch date
Vocalzone Throat Pastilles 24 Blackcurrant
Vocalzone$13.8420 rev
Traditional Medicinals Organic Throat Coat Lozenges Lemon Ginger Echinacea - Herbal Cough Drops Helps Soothe Sore Throat - Non-GMO Stimulant-Free - 16 Count
Traditional Medicinals$4.246,662 rev
Vocalzone Throat Pastilles Blackcurrant Sugar Free 3 Packs 24- for Sore Throats and Hoarseness When Overusing Your Voice. Produced and Sold in The United Kingdom Since 1912.
Vocalzone$22.43606 rev
Vocalzone Throat Pastilles Honey & Lemon 24 - For Sore Throats and Hoarseness When Overusing Your Voice. Produced and sold in the United Kingdom since 1912
Vocalzone$12.58441 rev
CLYOR Voice37 - Singers Voice Remedy - 2 Pack All Natural Herbal Vocal Booster Formula to Lubricate Soothe and Relieve Hoarseness Dry Itchy Throat - Enhance Singing and Speaking - 2 oz - VOICE37
CLYOR$59.91227 rev
Trending
90-day click momentum
Voice37 - Singers Voice Remedy - All Natural Herbal Vocal Booster Formula to Lubricate Soothe and Relieve Hoarseness Dry Itchy Throat - Enhance Singing and Speaking - 1 oz - VOICE37 by Clyor
CLYOR$22.393.6★
GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz
GRETHER'S$15.864.5★
CLYOR Voice37 - Singers Voice Remedy - 2 Pack All Natural Herbal Vocal Booster Formula to Lubricate Soothe and Relieve Hoarseness Dry Itchy Throat - Enhance Singing and Speaking - 2 oz - VOICE37
CLYOR$59.914.5★
Vocalzone 24 pastilles x 6 Packs by Vocalzones
Vocalzone$41.004.8★
Vocalzone Throat Pastilles 24
Vocalzone$12.134.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it is just as good as the reviews claim”
“definitely worth it”
“Really Does Work”
“Better than expected”
“Its very strong”
“Worked fine for my throat”
“they are very soothing”
“This candy really helped”
“It does seem to help with my dry mouth for times I dont have access to water or soda”
“Soothing”
What buyers complain about
“Taste bad”
“not effective”
“Expensive”
“Not a Miracle Product”
“crack a little”
“The instructions problem was worth a 1 star”
“they become irritated if I have post nasal drip or cough”
“Waste of Money”
“From the ingredients I really cant conceive of how this stuff actually works”
“Has the opposite effect”