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thorne kids multivitamin

Skip it32/100

a small market ($7K/yr) — thorne kids multivitamin doesn't clear our bar today.

Market/yr

$7K

Growth (1y)

+92.1%

Products

3

Brands

1

was 1 a year ago

Sellers

2

Price range

$23.91–$45.25

Returns

0.0%

Rating

4.6★

32/100

Skip it

Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
0
×0.30
Growth
63
×0.30
Competition
0
×0.20
Quality gap
30
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 98 weeks — +92.1% year over year.
782391Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Dec '24Apr '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Competition

100%Pure Encapsulations
  • Pure Encapsulations100%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 2 sellers compete here.

Brands

1 flat

was 1 a year ago

Sellers

2

Top 5 brand share

100%

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin34%

“GREAT multi-vitamin”

Quality-Overall21%

“theyve always been consistent in quality”

Ease Of Use3%

“Easy to use”

Ease Of Chewing/Swallowing3%

“My 8 and 12 year old have no problem swallowing”

Energy Level3%

“Definitely notice a difference in my energy”

Ingredients-Overall3%

“Clean ingredients”

Value For Money3%

“The price is reasonable”

Acid Regulator/Stomach Ache Relief2%

“They do not upset my stomach like others I have tried”

Regulates Digestion1%

“Easily digested”

Dosage1%

“its much more convenient to have everything in one bottle instead of several”

What buyers complain about

Smell20%

“Awful smell”

Vitamin16%

“Terrible vitamin”

Taste-Overall4%

“Horrible aftertaste”

Side Effects4%

“it was making me sick”

Value For Money4%

“Not worth the cost”

Acid Regulator/Stomach Ache Relief4%

“stomach pain except this one”

Size-Overall3%

“Small bottle”

Contamination3%

“Capsule contaminated”

Color Fading/Discoloration3%

“Discolored quickly”

Sleep Quality2%

“Messed My Sleep Up”

Top return reasons

  • Ease Of Chewing/Swallowing33%
  • Quality-Overall33%
  • Joint Pain33%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.