thieves cough drops
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$41.56avg listing price — sweet spot $15–$100
Price range
Great$12.53–$99.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 203K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,107.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
33
Top-5 brand share
100%
Open market
0%
- doTERRA60%
- Young Living39%
- Manuka Doctor1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Young Living Thieves Hard Lozenges 30 ct | Sugar-Free Relief for Dry Mouth & Sore Throat | Clove Lemon Peppermint Essential Oils | Gentle on Stomach
Young Living$35.304.6★1,354 rev
doTERRA On Guard Protecting Throat Drops (2 Pack)
doTERRA$38.084.8★4,853 rev
Young Living Thieves Menthol Cough Drops | Sugar Free Honey & Propolis Throat Drops for Adults | Essential Oil Infused Throat Comfort | 30 Ct Pack of 2
Young Living$72.374.8★1,111 rev
doTERRA On Guard Protecting Throat Drops
doTERRA$23.534.8★4,853 rev
doTERRA On Guard Essential Oil Protective Blend - 15 ml
doTERRA$50.884.7★4,426 rev
Newest
by launch date
doTERRA On Guard Sanitizing Mist - 27mL (5 Pack)
doTERRA$53.292,006 rev
doTERRA - On Guard Cleaner Concentrate - 12 fl oz (Pack of 2)
doTERRA$48.032,094 rev
Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat
Manuka Doctor$12.532,601 rev
doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)
doTERRA$24.522,006 rev
doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels
doTERRA$77.26301 rev
Trending
90-day click momentumYoung Living Thieves Menthol Cough Drops | Sugar Free Honey & Propolis Throat Drops for Adults | Essential Oil Infused Throat Comfort | 30 Ct Pack of 2
Young Living$72.374.8★
Thieves Hard Lozenges 30 ct (2 Packages) by Young Living Essential Oils
Young Living$69.824.8★
Young Living Thieves Throat Lozenges | Sugar Free Lozenges for Adults | Throat Comfort & Dry Mouth Support with Lemon Essential Oils | 30 Count Pack of 3
Young Living$99.844.8★
doTERRA - On Guard Cleaner Concentrate - 12 fl oz
doTERRA$25.274.8★
Young Living Thieves Essential Oil Infused Cough Drops | 30 Drops | Soothe Throat & Refresh Breath | Natural Blend of Essential Oils
Young Living$36.814.7★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -26.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and effective”
“Really works for cough”
“Doterra has the best products”
“Fair price”
“Love the flavor”
“Smells great and is very helpful with germ clearance”
“Great product to support immune system”
“I feel it gets my teeth really clean”
“Cleans well and great scent”
“Great supplement-it kept my cold to a day”
What buyers complain about
“Costs too much”
“Horrible taste”
“I had a severe allergy attack on a cruise”
“Complete garbage”
“Its too sweet”
“This barely has ANY scent to it so if you're wanting a cleaner with a nice natural scent this is NOT it”
“Hard to eat at all”
“Feeling rough”
“Small”
“Did not work”