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50

thieves cleaner concentrate

Worth a look

Shows searches that convert (15.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 43Growth 79Conversion 97Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 29Quality gap 16

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.08

avg listing price — sweet spot $15–$100

Price range

Incredible$15.52–$38.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.8%

90-day search growth — must beat 0% to launch

Market size

Okay$224K

$224K/yr · 53K searches

Review moat

Okay3,636.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Open market

0%

  • YOUNG LIVING65%
  • Young Living24%
  • REVIVEEO6%
  • Crystalino4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$45K40%$89K60%$134K80%$179K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +70.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Clean scent”

Ease Of Cleaning24%

“Great for cleaning”

Quality-Overall11%

“Great product, Great Seller”

Value For Money3%

“it is quite economical”

Cleansing3%

“Cleanes ok”

Advertised Vs Actual Product2%

“it accomplishes all that it advertises it will do”

Natural Ingredients2%

“Natural cleaning”

Disinfection1%

“It disinfects and smells good too”

Ease Of Use1%

“Easy to use”

Durability1%

“I have used this product for years”

What buyers complain about

Value For Money26%

“Too expensive”

Smell24%

“I really did not enjoy the smell”

Leak-Proof12%

“Arrived leaking”

Certifications3%

“Again, Gary was arrested for practicing medicine without a license,”

Ease Of Cleaning3%

“it doesnt have the best cleaning results when diluted”

Hard Feel2%

“is tough on grime”

Suitable For Indoor2%

“I would not recommend it for floors”

Allergies1%

“have numerous clients with allergies to household products”

Dilute/Watery1%

“Even diluted it is not the best”

Size-Overall1%

“Its larger than I expected”

Top return reasons

Smell49%
Leak-Proof25%
Advertised Vs Actual Product7%
Value For Money5%
Size-Overall2%
Ease Of Cleaning2%
Functionality-Overall1%
Ease Of Use1%
Color1%
Product Condition1%