tension headache pills
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Good$302K$302K/yr · 125K searches
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Price range
Okay$8.15–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,226avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
19
Top-5 brand share
100%
Open market
0%
- Excedrin66%
- GenCare24%
- HealthA2Z5%
- NUVICARE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Excedrin Tension Headache Relief Caplets Acetaminophen 500mg Caffeine 65mg Pain Reliever Aspirin-Free 100 Count
Excedrin$12.174.8★8,088 rev
GenCare - Tension Headache Relief Pain Reliever with Acetaminophen 500 mg & Caffeine 65 mg (200 Caplets) Best Value Bulk Extra Strength for Head Migraine Joint Pain & Body Ache Relief Medicine
GenCare$9.744.7★4,481 rev
HealthA2Z Tension Headache Relief | Acetaminophen 500mg | Caffeine 65mg | Pain Reliever Aid | Aspirin Free (200 caplets (Pack of 1))
HealthA2Z$9.964.7★3,942 rev
Nuvicare Tension Headache Relief Pills with 500mg Acetaminophen and 65mg Caffeine - Non Aspirin Pain Reliever Aid - Compare to Active Ingredient in Aspirin Free Excedrin Tension Headache (100 Caplets)
NUVICARE$8.154.8★498 rev
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★14,121 rev
Newest
by launch dateNuvicare Tension Headache Relief Pills with 500mg Acetaminophen and 65mg Caffeine - Non Aspirin Pain Reliever Aid - Compare to Active Ingredient in Aspirin Free Excedrin Tension Headache (100 Caplets)
NUVICARE$8.15498 rev
GenCare - Tension Headache Relief Pain Reliever with Acetaminophen 500 mg & Caffeine 65 mg (200 Caplets) Best Value Bulk Extra Strength for Head Migraine Joint Pain & Body Ache Relief Medicine
GenCare$9.744,481 rev
HealthA2Z Tension Headache Relief | Acetaminophen 500mg | Caffeine 65mg | Pain Reliever Aid | Aspirin Free (200 caplets (Pack of 1))
HealthA2Z$9.963,942 rev
Excedrin Tension Headache Relief Caplets Acetaminophen 500mg Caffeine 65mg Pain Reliever Aspirin-Free 100 Count
Excedrin$12.178,088 rev
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.8914,121 rev
Trending
90-day click momentumExcedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★
GenCare - Tension Headache Relief Pain Reliever with Acetaminophen 500 mg & Caffeine 65 mg (200 Caplets) Best Value Bulk Extra Strength for Head Migraine Joint Pain & Body Ache Relief Medicine
GenCare$9.744.7★
Excedrin Tension Headache Relief Caplets Acetaminophen 500mg Caffeine 65mg Pain Reliever Aspirin-Free 100 Count
Excedrin$12.174.8★
Nuvicare Tension Headache Relief Pills with 500mg Acetaminophen and 65mg Caffeine - Non Aspirin Pain Reliever Aid - Compare to Active Ingredient in Aspirin Free Excedrin Tension Headache (100 Caplets)
NUVICARE$8.154.8★
HealthA2Z Tension Headache Relief | Acetaminophen 500mg | Caffeine 65mg | Pain Reliever Aid | Aspirin Free (200 caplets (Pack of 1))
HealthA2Z$9.964.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“excellent quality and very functional”
“Reasonable price”
“Worked exactly like brand name equivalent”
“Extra strength”
“As advertised”
“Easy to swallow”
“Works great for me since I can't use the regular Excedrin”
“So Im glad the formula of Excedrin has the aspirin left out”
“last quite well”
“It does seem to take enough of the edge off that if I need to sleep, I can, which is HUGE for me”
What buyers complain about
“Average, doesn't help much”
“There are documented cases of people like me with these side effects”
“Even sleep wasn't helping”
“I recently had some stomach issues”
“taste when taking are very unfortunate”
“the specific battle of pills disintegrate so much faster than any other”
“Garbage, does not work AT ALL”
“Contains no aspirin”
“Anyone with hand arthritis like me has to drag out a vice grip to open the stupid thing because you can't squeeze it if you have arthritic hands”
“Full of dye”