teen tampons
Launch itA $1.8M/yr market growing +24.0% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 717K searches
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Good$5.12–$29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,259.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
111
Top-5 brand share
100%
Open market
0%
- Tampax82%
- Playtex9%
- Kotex3%
- Linzama3%
- Pinkie, Inc.3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.974.8★15,683 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count
Tampax$11.274.8★15,683 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
Tampax$8.434.8★15,683 rev
Playtex Sport Tampons Regular Absorbency Fragrance-Free - 48ct | Regular Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense
Playtex$9.724.8★12,529 rev
Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary
Tampax$8.844.8★619 rev
Newest
by launch date
Tampax Starter Kit Multipack with LeakGuard Braid Regular/Super Absorbency Easy First Tampon Trial Unscented 12 Count
Tampax$5.124,830 rev
Pinkie Organic Tampons for Teens & Adults - 100% Cotton Core Adapts to Your Body - Slim BPA-Free Applicator for Comfortable Insertion - Chlorine Fragrance Dye & Rayon Free - Light/Regular 36 Count
Pinkie, Inc.$17.6957 rev
Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary
Tampax$8.84619 rev
Linzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
Linzama$20.7625 rev
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Regular/Super Absorbency Compact Extendable Applicator Unscented 45 Count
Tampax$11.631,694 rev
Trending
90-day click momentumLinzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
Linzama$20.764.2★
Tampax Starter Kit Multipack with LeakGuard Braid Regular/Super Absorbency Easy First Tampon Trial Unscented 12 Count
Tampax$5.124.8★
Pinkie Organic Tampons for Teens & Adults - 100% Cotton Core Adapts to Your Body - Slim BPA-Free Applicator for Comfortable Insertion - Chlorine Fragrance Dye & Rayon Free - Light/Regular 36 Count
Pinkie, Inc.$17.694.7★
Tampax Radiant Tampons Multipack #1 Tampon Brand with LeakGuard Braid Regular/Super Absorbency Up to 100% Leak and Odor Free Protection Unscented 38 Count
Tampax$10.934.8★
Tampax Radiant Tampons #1 Tampon Brand with LeakGuard Braid Regular Absorbency Up to 100% Leak and Odor Free Protection Unscented 28 Count
Tampax$8.544.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul, Aug, Oct · busiest ÷ quietest = 6.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great purchase for the price”
“Good quality”
“So comfortable”
“Easy to use”
“Doesn't leak”
“As advertised”
“They fit as expected”
“Absorbency is great”
“There great at doing the Dam job”
“the applicator is smooth”
What buyers complain about
“Dont prevent leaks”
“Sizing is not accurate”
“100 pack is a better value tho”
“Absorbency is Limited”
“Definitely a quality control issue”
“They burned me severely”
“Packaging between regular/super is too close in color”
“Man these are thick”
“I really dont like the compact applicator design at all”
“Something about it just feels awkward compared to other options Ive used”