teen pads
Launch itA $1.5M/yr market growing +5.6% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 611K searches
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Good$6.27–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,068.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
57
Top-5 brand share
87%
Open market
9%
- Always53%
- Pinkie, Inc.12%
- Nalwort11%
- Demifill6%
- Mesachy5%
- Kotex4%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Always Radiant Teen Pads Size 1 Regular with Wings Unscented 42 Count
Always$10.984.8★13,778 rev
Pinkie Period Starter Pads - Designed for Smaller Underwear - Organic Cotton Topsheet Tween & Teen Pads with Wings - Chlorine Free & Fragrance Free - Teen Combo Pack 18 Count
Pinkie, Inc.$8.904.8★1,388 rev
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-5 12-14 Years)
Nalwort$23.514.5★9,095 rev
Always Radiant Teen Pads Size 3 Extra Heavy with Wings Unscented 60 Count (3 Packs of 20)
Always$24.944.8★414 rev
Always Radiant Teen Pads Size 1 Regular with Wings Unscented 28 Count
Always$8.394.8★13,778 rev
Newest
by launch date
Kotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
Kotex$9.30163 rev
Pixie Period Starter Pads for Teen Girls - Organic Cotton 56ct - Designed for Tweens & Smaller Underwear - Leak-Proof with Wings for Feminine Care - Includes 32ct Mini & 24ct Regular Pads with Wipes
Pixie Cup$24.68176 rev
Linzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
Linzama$20.7625 rev
Always Radiant Teen with FlexFoam Pads Size 4 Overnight Absorbency with Wings Unscented Up to Zero leaks Zero Feel Protection 18 Count
Always$8.88412 rev
Always Radiant Teen Pads Size 3 Extra Heavy with Wings Unscented 60 Count (3 Packs of 20)
Always$24.94414 rev
Trending
90-day click momentumLinzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
Linzama$20.764.2★
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-5 12-14 Years)
Nalwort$23.514.5★
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-3 10-12 Years)
Nalwort$24.634.5★
Hanes Girls Hipster Period Underwear Comfort Period. Panties Moderate Protection 6-Pack
Hanes$20.514.4★
Kotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
Kotex$9.304.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Product fit the description”
“Comfort is great”
“Perfect, good variety”
“they work as they are supposed to”
“Great absorbency”
“Easy to use”
“not bulky and the wings help the pad stay in the right spot”
“Soft, absorbent”
“One of the best features is how lightweight they feel”
“Worth every penny”
What buyers complain about
“Super small”
“NOT ABSORBENT”
“Not comfortable”
“slightly thicker than her normal pads”
“Do not work”
“The scent is really chemical smelling :”
“the adhesive could be improved”
“Very stiff material”
“False advertisement”
“I wish they carried these in all blue”