tea tree oil for hair
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 249K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.54–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,459avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
483
Top-5 brand share
76%
Open market
20%
- Botanic Hearth37%
- Fiora Naturals14%
- Difeel11%
- PHARM TO TABLE8%
- KUKKA essential oils4%
- VITAL AFFAIR4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Botanic Hearth 100% Pure Tea Tree Scalp Oil for Hair Growth Dandruff & Itchy Scalp Relief 6.7 Fl Oz | Infused with Coconut Oil | Repairs Dry Damaged Hair & Strengthens Hair | All Hair Types
Botanic Hearth$14.724.4★11,866 rev
Difeel Premium Natural Hair Oil - Tea Tree Oil for Dry Scalp 7.1 Ounce
Difeel$8.144.5★3,536 rev
Tea Tree Oil 100% Pure Organic Tea Tree Essential Oil for Skin Face Hair Scalp Nails and Toenail 1 fl oz - By Fiora Naturals
Fiora Naturals$11.464.6★13,878 rev
Leave In Conditioner Spray - Tea Tree Scalp Treatment - Anti-Dandruff and Dry & Itchy Scalp Treatment Hydrating & Medicated Formula for Psoriasis and Scalp Care - Detangles & Nourishes Hair.
PHARM TO TABLE$12.414.5★9,674 rev
100% Pure Tea Tree Oil - 4 Fl Oz Tea Tree Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$9.724.6★4,138 rev
Newest
by launch date
VITAL AFFAIR Tea Tree Oil For Hair With Jojoba Castor Batana Oil - Tea Tree Hair And Scalp Treatment - Hair Oil For Dandruff - Helps Strengthen Volumize & Promotes Hair Growth - 6 Fl Oz
VITAL AFFAIR$18.283,000 rev
Fiora Naturals Tea Tree Oil for Hair and Scalp - with Jojoba Grape Seed & Castor Oils - Helps Hair Growth Soothes Itchy Scalp & Fights Dandruff - Moisturizes and adds Shine - 4 fl oz
Fiora Naturals$10.033,487 rev
OGX Extra Strength Refreshing Scalp + Rosemary Oil Mint Dry Scalp Treatment Peppermint & Witch Hazel Scalp Detox Clarifying Leave-In to Help Remove Buildup and Refresh Shiny Hair Finish 4 fl oz
OGX$9.251,140 rev
Renpure Tea Tree & Rosemary Scalp Serum Plant-Based - Refreshing & Rebalancing - For Moisturized Soft Hair - For Oily/Normal Hair- Tea Tree Leaf Oil Rosemary Leaf Extract - 4 Fl Oz
RENPURE$8.452,803 rev
Majestic Pure 100% Pure Tea Tree Oil For Hair Growth - Strengthening Nourishing Volumizing - Infused with Jojoba Oil & Grapeseed Oil - Non GMO Verified - 6.7 Fl Oz
Majestic Pure$9.631,547 rev
Trending
90-day click momentumFiora Naturals Tea Tree Oil for Hair and Scalp - with Jojoba Grape Seed & Castor Oils - Helps Hair Growth Soothes Itchy Scalp & Fights Dandruff - Moisturizes and adds Shine - 4 fl oz
Fiora Naturals$10.034.6★
HIQILI Tea Tree Oil for Skin Hair Toenail
HIQILI$6.544.6★
Botanic Hearth 100% Pure Tea Tree Scalp Oil for Hair Growth Dandruff & Itchy Scalp Relief 6.7 Fl Oz | Infused with Coconut Oil | Repairs Dry Damaged Hair & Strengthens Hair | All Hair Types
Botanic Hearth$14.724.4★
Renpure Tea Tree & Rosemary Scalp Serum Plant-Based - Refreshing & Rebalancing - For Moisturized Soft Hair - For Oily/Normal Hair- Tea Tree Leaf Oil Rosemary Leaf Extract - 4 Fl Oz
RENPURE$8.454.4★
First Botany 100% Pure Australian Tea Tree Essential Oil with high conc. of Terpinen - A Known Solution to Help in Fighting Acne Toenail Issues Dandruff. (1 fl oz)
First Botany$9.134.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and clean product”
“clean scent smells so good”
“Works as advertized”
“Good price”
“It does work”
“Moisturizes Well”
“It helps with your hair”
“The skin stays soft and smooth”
“Very helpful for itchy scalp”
“This is convenient to use with the dropper”
What buyers complain about
“Smells too strong”
“The itch”
“Don't work very well”
“It doesn't dry my locs”
“EXTREMELY diluted”
“Smallest bottle ever”
“The oil leaks after use”
“leaves my hair very greasy”
“Not very strong”
“Not worth the money”