tattoo vaseline
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$9.7M$9.7M/yr · 7.3M searches
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Price range
Okay$3.43–$20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Review moat
Bad8,294.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
69
Top-5 brand share
100%
Open market
0%
- Vaseline78%
- Amazon Basics22%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.294.8★2,151 rev
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)
Amazon Basics$3.434.7★10,953 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.794.8★20,158 rev
Vaseline Cocoa Butter Healing Jelly Variety Pack 2 Sizes (7.5 Oz & 1.75 Oz) Rich Moisturizing Ointment Protectant & Moisturizer for Dry Skin
Vaseline$10.064.8★4,982 rev
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Vaseline$5.164.8★20,158 rev
Newest
by launch date
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.15259 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.7920,158 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.292,533 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.292,661 rev
Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)
Amazon Basics$3.9510,953 rev
Trending
90-day click momentumVaseline Jelly Original 13 Oz Jar
Vaseline$5.294.8★
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.154.6★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★
Vaseline Petroleum Jelly Travel-Size 2-Pack Hypoallergenic Skin Protectant Unscented Healing Ointment for Beauty & Personal Care 1.75 Oz Ea
Vaseline$8.454.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 49.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells absolutely divine”
“Nice shimmer,”
“Good moisturizing”
“The quality is consistent”
“Excellent value”
“Exactly what I ordered”
“works great on sensitive skin”
“Goes on smoothly”
“Good for dry skin”
“Good size”
What buyers complain about
“Very tiny container”
“too greasy”
“weird smell or scent”
“Received used item”
“Allergic reaction”
“Less of a shine”
“it will leak”
“A bit hard to squeeze”
“Too thick to squeeze”
“not moisturizing”