tanning lamp
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-36.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great197.27avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$84.32avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Okay$186K$186K/yr · 400K searches
Returns
Okay4.7%return rate — above 6% kills the launch gate
Price range
Bad$18.01–$508.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
63
Top-5 brand share
54%
Open market
40%
- nfbmrsnc18%
- Generic11%
- RTFLYKAY10%
- RRIVAN7%
- Qyrztaon7%
- ZGHQHCDRH5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanning Lamp for Home Use Purple Light for Indoor
RTFLYKAY$59.963.2★27 rev
Tanning Lamp for Home Use
RRIVAN$79.353.8★5 rev
Tanning Lamp for Home Use with Adjustable Stand Purple Light for Indoor
nfbmrsnc$77.263.2★24 rev
Tanning Lamp for Home Use
Qyrztaon$108.102.7★10 rev
Tanning Lamp for Home Use Tanning Thearpy Light - 420 LED Therapy Light with 360 Adjustable Stand (15-61 Height) & 5-30 Min Timer for Even Bronze/Wheat Skin Tone
Generic$71.363.0★2 rev
Newest
by launch dateTanning Lamp for Home Use
RRIVAN$79.355 rev
Tanning Lamp for Face and Body 460nm Blue Light Tanning Lamp with 144 LEDs Home Use Portable Tanning Light Panel with 59in USB Cable for Golden Complexion Tanning Distance
Generic$22.430 rev
Tanning Lamp for Face and Body 360 Adjustable Stand Sun Lamp with 5 Energy Levels & 2 Light Modes 5-30 Min Timer for Golden Bronze Skin at Home(B)
Generic$89.250 rev
Professional Led Tanning Lamp with 144 Radiances for Home Use Achieve Organic Brown Fast Transportable Pliable Plan Professional Tanning
Kangnice$22.560 rev
Tanning Lamp for Home Use
Qyrztaon$108.1010 rev
Trending
90-day click momentumTanning Lamp for Home Use
Qyrztaon$108.102.7★
Tanning Lamp for Face and Body 360 Adjustable Stand Sun Lamp with 5 Energy Levels & 2 Light Modes 5-30 Min Timer for Golden Bronze Skin at Home(B)
Generic$89.250.0★
Tanning Lamp for Home Use
RRIVAN$79.353.8★
Tanning Lamp for Face and Body 460nm Blue Light Tanning Lamp with 144 LEDs Home Use Portable Tanning Light Panel with 59in USB Cable for Golden Complexion Tanning Distance
Generic$22.430.0★
Tanning Lamp for Home Use
Nerxerx$82.875.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great brightness”
“Easy to use”
“The build quality feels solid”
“Good value for money”
“Easy assembly”
“adjustable brightness”
“fits perfectly into my daily routine”
“as well as it is a portable device”
“Helps improve our skin”
“i do like the color options”
What buyers complain about
“Does not function”
“Broke too soon”
“it was huge on my face”
“is very weak”
“is not quite as bright as the last one I had”
“Poor quality”
“i see no color at all”
“Not practical and overpriced”
“False advertisement”
“Disappointing Experience and Poor Instructions”