tanning bed
Worth a lookShows a sweet-spot price point ($56.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$56.33avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Market size
Good$311K$311K/yr · 421K searches
Review moat
Okay2,286.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Price range
Bad$7.20–$508.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
62
Top-5 brand share
49%
Open market
45%
- Carroten18%
- Qyrztaon11%
- nfbmrsnc8%
- Ostrich7%
- Sloosh7%
- JOHUAHUA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanning Lamp for Home Use
Qyrztaon$108.102.7★10 rev
Carroten Gold Shimmer Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot & Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 oz + Spatula
Carroten$29.824.4★5,054 rev
Tanning lamp for Home use
nfbmrsnc$93.793.3★22 rev
Ostrich the Original Chaise 72 x 22 Inch Lounge Portable Reclining Lounger Outdoor Patio Beach Lawn Camping or Pool Tanning Chair Ocean Blue
Ostrich$60.324.1★9,540 rev
Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
Carroten$28.294.3★10,400 rev
Newest
by launch date
LDAILY Tanning Chair Portable Sun Bathing Beach Chairs with Face Hole Arm Cutouts & Storage Pocket Lounge Chair Outdoor with 4 Adjustable Positions for Patio Poolside Lawn Camping Beige
LDAILY$72.913 rev
Carroten Shimmer Tanning Gel | Travel Size Tan Accelerator & Body Bronzer | Non-Greasy Water-Resistant with Carrot & Coconut Oil | Vitamin A&E for Moisture & Hydration | TSA Approved | 1.7oz + Spatula
Carroten$19.0454 rev
Inflatable Tanning Pool Lounger Float with Sprinkler-6 in 1 Suntan Tub Raft Floatie with Drink Holder Sunbathing Water Lounge-Tanning Bed Mat Pad for Adult Blow Up Kiddie Pool Kids Ball Pit Pool (L)
UZYZMS$25.96402 rev
Tanning Lamp for Home Use
Qyrztaon$108.1010 rev
Protection Tarp for Inflatable Tanning Pool Lounger Float 102.3x72.8 Adults Pool Floats Pad Rectangle Inflatable Pool Liner Pad for Sunbathing Water Bed Lounge Tanning Chair Thickened Mat
MUDEREK$17.8021 rev
Trending
90-day click momentumCarroten Shimmer Tanning Gel | Travel Size Tan Accelerator & Body Bronzer | Non-Greasy Water-Resistant with Carrot & Coconut Oil | Vitamin A&E for Moisture & Hydration | TSA Approved | 1.7oz + Spatula
Carroten$19.044.2★
Protection Tarp for Inflatable Tanning Pool Lounger Float 102.3x72.8 Adults Pool Floats Pad Rectangle Inflatable Pool Liner Pad for Sunbathing Water Bed Lounge Tanning Chair Thickened Mat
MUDEREK$17.803.2★
Tanning Lamp for Home Use
Qyrztaon$108.102.7★
Inflatable Tanning Pool Lounger Float with Sprinkler-6 in 1 Suntan Tub Raft Floatie with Drink Holder Sunbathing Water Lounge-Tanning Bed Mat Pad for Adult Blow Up Kiddie Pool Kids Ball Pit Pool (L)
UZYZMS$25.964.6★
LDAILY Tanning Chair Portable Sun Bathing Beach Chairs with Face Hole Arm Cutouts & Storage Pocket Lounge Chair Outdoor with 4 Adjustable Positions for Patio Poolside Lawn Camping Beige
LDAILY$72.915.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Excellent product”
“provides a gentle color boost”
“Good for the money”
“What works well:”
“Works Very Well For A Dark Tan”
“gives a natural-looking glow”
“Does what it says”
“so comfortable”
“Great big comfy in size”
What buyers complain about
“A few shades darker but not”
“So small”
“Will stain clothes”
“Doesn't work as expected”
“not worth the cost”
“Smells weird”
“Not well made”
“Allergic reaction”
“not durable”
“Not as advertised”