tampons super plus
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 359K searches
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Okay$7.27–$20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,904.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
85
Top-5 brand share
99%
Open market
0%
- Tampax71%
- Playtex16%
- Kotex7%
- Cora3%
- This is L.2%
- LOLA1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)
Tampax$20.624.9★3,995 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 50 Count
Tampax$11.164.8★9,398 rev
Playtex Sport Tampons Super Plus Absorbency Fragrance-Free - 36ct | Super Plus Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense
Playtex$7.804.8★2,721 rev
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count
Tampax$8.754.8★176 rev
U by Kotex Tampons Click Compact Super Plus Absorbency Unscented 45 Count
Kotex$10.064.7★11,592 rev
Newest
by launch date
L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count
This is L.$13.77197 rev
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count
Tampax$8.75176 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count
Tampax$14.388,683 rev
LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care
LOLA$17.801,956 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)
Tampax$20.623,995 rev
Trending
90-day click momentumL. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count
This is L.$13.774.8★
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count
Tampax$8.754.8★
Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)
Tampax$20.624.9★
Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count
Tampax$14.384.8★
Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count
Tampax$8.854.8★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“worth the price”
“Great absorbency”
“the quality is consistent”
“Organic Cotton”
“As described”
“Never leaked for me”
“They are comfortable”
“easy to remove”
“Easy application”
“Fits well”
What buyers complain about
“It is much harder to hold”
“Ineffective”
“Poor performance”
“All these good things come at a higher cost”
“not absorbent at all”
“Leak, poor fit, just bad”
“poor fit”
“So there is nothing to grip or help keep your hand/fingers in place”
“Disingenuous marketing”
“Very uncomfortable”