tampons super
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 1.0M searches
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$6.91–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,322.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
139
Top-5 brand share
97%
Open market
1%
- Always49%
- Tampax40%
- Playtex6%
- Kotex2%
- Hanes1%
- This is L.1%
- Open — no brand owns it (2 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 50 Count
Tampax$11.274.9★14,727 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 100 Count (2 Packs of 50)
Tampax$20.354.9★14,727 rev
Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 46 Count
Always$11.134.8★17,023 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 36 Count
Tampax$6.914.9★14,727 rev
Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)
Always$22.674.8★17,023 rev
Newest
by launch date
L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count
This is L.$13.77197 rev
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count
Tampax$8.75176 rev
Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count
Always$8.612,058 rev
Always Pocket Feminine Pads with FlexFoam Size 2 Heavy Flow with Wings Unscented 60 Count (3 Packs of 20)
Always$21.802,058 rev
Always Pocket Flexfoam Pads Size 1 Regular with Wings 22 Count
Always$8.531,394 rev
Trending
90-day click momentum
Hanes Womens Comfort Period. Boxer Briefs Super Leak Post-Partum & Period Underwear 2-Pack
Hanes$14.484.1★
Bambody Absorbent Period Panties - Bamboo Rayon - Period Underwear for Women and Teens - All-Day Long - Overnight Protection- Leakproof - Large - 3 Pack: Black
Bambody$34.084.4★
L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count
This is L.$13.774.8★
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count
Tampax$8.754.8★
Always Pure Cotton Feminine Pads for Women FlexFoam Pads with Wings Size 2 Heavy Absorbency Unscented 72 Count (3 Packs of 24)
Always$25.664.8★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfort is great”
“Great deal”
“the quality is consistent”
“Great absorbency”
“Accurate description”
“Never leaked for me”
“Fits great”
“Comes in handy”
“Love that it's organic”
“Soft and comfortable”
What buyers complain about
“CHEMICAL SMELL”
“leaked like crazy”
“do not absorb”
“poor fit”
“This pad is thick”
“Poor quality”
“Apparently allergic to these pads”
“always broken during use”
“Uncomfortable”
“Doesn't stick”