tampons regular
Worth a lookShows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 862K searches
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.54–$21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,420.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
97
Top-5 brand share
100%
Open market
0%
- Tampax92%
- Playtex6%
- Cora1%
- August1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count
Tampax$8.744.9★4,352 rev
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.974.8★15,683 rev
Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)
Tampax$20.584.9★4,352 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count
Tampax$11.274.8★15,683 rev
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
Tampax$8.434.8★15,683 rev
Newest
by launch date
Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary
Tampax$8.84619 rev
August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$15.59272 rev
Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary
Tampax$20.141,379 rev
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
Tampax$21.3916,603 rev
Tampax Radiant Tampons Light Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 28 Count Packaging May Vary
Tampax$9.23477 rev
Trending
90-day click momentumTampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
Tampax$8.434.8★
Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)
Tampax$20.584.9★
August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$15.594.8★
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
Tampax$20.974.8★
Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count
Tampax$8.744.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Best price”
“Super comfortable”
“As advertised”
“Easy to use”
“they dont leak”
“Great Design, and Organically for me”
“Works great”
“the applicator is smooth”
“Great fit”
What buyers complain about
“Absolute waste of money”
“They do not actually absorb”
“Dont prevent leaks”
“They burned me severely”
“Applicator stinks and its impossible to expel the tampon”
“It is not taste very good”
“Painful to remove”
“Unsanitary to use a product already covered in someone else's blood”
“Sizing is not accurate”
“Its the old design of the wrappers which were changed 2.5 years ago”