tampons
Launch itA $66.1M/yr market growing +23.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$66.1M$66.1M/yr · 24.8M searches
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Price range
Good$4.64–$29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad11,333.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
204
Top-5 brand share
91%
Open market
6%
- Always40%
- Tampax30%
- Amazon Basics11%
- Playtex7%
- Rael4%
- Kotex3%
- Open — no brand owns it (7 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Always Ultra Thin Feminine Pads with Wings for Women Size 1 Regular Absorbency Unscented Up to 100% Leak-Free Protection 46 Count
Always$8.614.7★25,087 rev
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
Tampax$11.324.8★3,519 rev
Playtex Sport Tampons Multipack (24ct Regular/24ct Super) Fragrance-Free - 48ct | Tampons Regular and Super Playtex Tampon Multipack Feminine Care with 360 Leak Defense
Playtex$9.744.8★10,710 rev
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
Tampax$21.394.8★16,603 rev
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Newest
by launch date
Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
Kotex$8.98826 rev
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.09318 rev
L. Tampons Made with Organic Cotton Regular/Super Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 18 Count
This is L.$7.34358 rev
L. Ultra Thin Pads for Women Regular Absorbency Organic Cotton Top Layer Unscented Pads with Wings 56 Count
This is L.$12.981,973 rev
Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count
Always$8.612,058 rev
Trending
90-day click momentum
Rdiner Heavy Flow Period Underwear for Women High Absorbency Leakproof Hipster Brief for Overnight Postpartum & Teens 3 Pack
Rdiner$25.694.3★
Hanes Womens Comfort Period. Boxer Briefs Super Leak Post-Partum & Period Underwear 2-Pack
Hanes$14.634.1★
L. Tampons Made with Organic Cotton Regular/Super Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 18 Count
This is L.$7.344.8★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
Kotex$8.984.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Decent quality”
“Comfort is great”
“Absorbs a lot”
“Does not leak”
“Accurate description”
“I especially liked the length”
“easy to carry around”
“Great organic option”
“thick”
What buyers complain about
“No adhesion”
“Not thick”
“Its small”
“Low absorbency”
“Leaks”
“Strong plastic smell”
“Cheap quality”
“Too plastic feeling for me not comfortable”
“Causes intense irritation”
“Terribly expensive”