tamanu oil
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$8.91–$26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,701.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 127K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
68%
Open market
24%
- PRIME NATURAL27%
- Majestic Pure11%
- SVA ORGANICS11%
- Seven Minerals10%
- Cliganic9%
- HBNO8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRIME NATURAL Organic Tamanu Oil - USDA Certified 100% Pure Cold Pressed Unrefined Virgin (4oz / 120ml) For Face Hair & Skin Care - Natural Moisturizer
PRIME NATURAL$15.764.5★2,128 rev
Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner
Majestic Pure$9.604.4★1,053 rev
SVA Tamanu Oil 4 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper
SVA ORGANICS$8.914.5★2,805 rev
Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily
Seven Minerals$18.934.6★282 rev
Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free
Cliganic$9.894.3★1,125 rev
Newest
by launch date
Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.
Plant Guru$13.707 rev
Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner
Majestic Pure$9.601,053 rev
100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)
Maple Holistics$15.313,736 rev
Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily
Seven Minerals$18.93282 rev
Gya Labs USDA Organic Tamanu Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage
Gya Labs$9.516,961 rev
Trending
90-day click momentumMajestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner
Majestic Pure$9.604.4★
Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.
Plant Guru$13.705.0★
100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)
Maple Holistics$15.314.5★
Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free
Cliganic$9.894.3★
Tamanu Oil Organic for Skin 100% Pure Cold Pressed Unrefined Cruelty-Free Hydrating Moisturizing Tamanu Oil for Face Skincare Haircare Soothes Irritation Reduces Scars and Acne All Skin Type
Sulina Shop$26.974.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“has a nutty smell”
“I use it mainly for skin care, and it leaves everything soft, moisturized, and noticeably smoother”
“it does leave your skin feeling incredibly soft”
“Overall, I like this Tamanu oil and hope that with continued use, I will see positive results with less dry skin and hair”
“Good quality oil”
“It absorbs well”
“I've been using this oil on my face, hands and arms for about a week now and I absolutely love it”
“This product saved $$$$ This product save a lot of money”
“The consistency is exactly what I want from tamanu oil”
What buyers complain about
“Bad smell”
“this stuff gave me a terrible allergic reaction”
“Seems like oil is diluted”
“After a few months the oil became clumsy and turned black”
“Very harsh and burnt my skin”
“Short shelf life”
“Too harsh”
“thicker. kind of reminded me of neem oil”
“I found it to be too heavy as a leave-in”
“Bottle was smaller than I expected”