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sweet wormwood

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A small market ($76K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 41Conversion 61Competition 22Returns 100Price range 70Avg price 83Brand share 52Review moat 61Quality gap 43

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$18.39

avg listing price — sweet spot $15–$100

Price range

Good$9.91–$26.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,041

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$76K

$76K/yr · 77K searches

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

27

Top-5 brand share

74%

Open market

22%

  • Pura Herba40%
  • Zenmen14%
  • FLORIDA HERBS8%
  • Swanson8%
  • Clean Nutraceuticals5%
  • Carlyle4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$30K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“In my opinion it tastes amazing”

Quality-Overall13%

“I trust carlyle quality”

Efficiency8%

“seems fairly effective”

Advertised Vs Actual Product7%

“As Advertised”

Regulates Digestion6%

“Helps Digestion”

Value For Money4%

“Good value for the money”

Side Effects3%

“No nausea, headaches or kill-off symptoms”

Acid Regulator/Stomach Ache Relief3%

“It provides a sense of relaxation in my stomach”

Ease Of Use3%

“Easy to use”

Energy Level2%

“more energy”

What buyers complain about

Functionality-Overall19%

“Not effective”

Side Effects11%

“Possible Side Effects”

Taste-Overall9%

“It does not have a strong taste”

Value For Money4%

“Waste of money for me”

Dosage3%

“nothing showed the daily dose so I took 1ml”

Acid Regulator/Stomach Ache Relief3%

“Intense vomiting and diarrhea for several hours”

Pain Relief-Overall3%

“I had some cramping”

Ingredients-Overall2%

“It could be the additives that made it not as effective as it should have been”

Bitter2%

“Expected this to taste bitter”

Allergies2%

“Allergic reactiom”

Top return reasons

Functionality-Overall33%
Leak-Proof17%
Value For Money17%
Joint Pain17%
Artificial Sweeteners17%