sweet water decor candles
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$7.97–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 169K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
88
Top-5 brand share
75%
Open market
22%
- Sweet Water Decor60%
- AOOVOO4%
- arcasa4%
- Scentury4%
- VOHO3%
- Molensun3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 106 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sweet Water Decor Warm and Cozy Soy Candle - Orange Peel Cinnamon Ginger and Clove Scented Candles for Home - 9oz Amber Jar + Black Lid 40+ Hour Burn Time Made in the USA
Sweet Water Decor$18.734.4★564 rev
Sweet Water Decor Salt and Sea Candle - Sea Salt Citrus Amber Musk Beach Scented Soy Candles for Home - Coastal Decor for Beach Lovers - 9oz Clear Jar 40 Hour Burn Time Made in The USA
Sweet Water Decor$19.194.4★330 rev
Sweet Water Decor Spa Day Soy Candle - Sea Salt Jasmine Wood and Cream Scented Spring Candles for Home - 9oz Clear Jar + Gold Lid 40+ Hour Burn Time Made in The USA
Sweet Water Decor$18.824.5★364 rev
Sweet Water Decor Salt and Sea Patterned Candle Soy Candles with Sea Salt Citrus Musk Amber Aroma 40 Hour Burn 9oz Clear Glass Jar Ocean Summer Candles for Home Decor
Sweet Water Decor$19.454.5★49 rev
ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)
arcasa$13.084.5★148 rev
Newest
by launch date
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Teakwood & Bergamot)
MINH GIFTS$19.651 rev
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Vanilla)
MINH GIFTS$18.992 rev
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Pink Jasmine)
MINH GIFTS$18.851 rev
VOHO Wickless Candles for Candle Warmer Lamp Set of 4 Scented Candles for Men Fathers Day Birthday Christmas Valentines Gifts 26oz Soy Candle Sets for Candle Warmer(Cedar/Sandalwood/Sea Salt/Grass)
VOHO$28.5030 rev
Sweet Water Decor Salt and Sea Reed Diffuser Set Blue Tinted Glass Jar Sea Salt Citrus and Musk Amber Scent Long Lasting Fragrance Non Toxic Oil Reed Diffuser for Home & Office Poured in the USA
Sweet Water Decor$24.0124 rev
Trending
90-day click momentumPremium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Pink Jasmine)
MINH GIFTS$18.855.0★
Sweet Water Decor with Love Candle Thoughtful Gift Jasmine Rosemary Sea Salt & Sweet Honey Scented Soy Wax Candle for Home Wedding Gift 9oz Clear Jar 40 Hour Burn Time Made in the USA
Sweet Water Decor$19.095.0★
Spring & Summer Scented Candles Set 6 Pack Soy Candles for Home 21 oz Aromatherapy Candle Gift Set for Women Mom Birthday & Housewarming Gifts Eucalyptus Mint & Vanilla Coconut
FKJOL$28.284.4★
Sweet Water Decor Salt and Sea Reed Diffuser Set Blue Tinted Glass Jar Sea Salt Citrus and Musk Amber Scent Long Lasting Fragrance Non Toxic Oil Reed Diffuser for Home & Office Poured in the USA
Sweet Water Decor$24.014.6★
Premium Wickless Candles for Candle Warmer Lamp Long-Lasting Fragrance Wax Clean Burn Scented Wax for Candle Warmer Smokeless Wickless Option (Teakwood & Bergamot)
MINH GIFTS$19.655.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“purchased as a gift”
“Easy to light”
“the build quality is solid”
“Excellent Value”
“Pretty Design”
“this one from the band fascinates me they are super durable”
“Fits perfectly in my candle warmer”
“As described”
“Sturdy bag”
What buyers complain about
“Awful smell”
“price was a bit high”
“it was not a great fit”
“extremely weak”
“only last about an hour”
“And its too pricey for the overall quality”
“It seems like it will burn for a long time”
“False advertising”
“the candle does not work”
“THIS GOT SO HOT IT BROKE MY $1000 mirror”