suppositories
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.0M searches
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Price range
Okay$4.46–$19.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,145.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
37
Top-5 brand share
100%
Open market
0%
- Fleet78%
- Dulcolax9%
- AVEDANA9%
- NeilMed4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar
Fleet$4.464.7★20,393 rev
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each
Fleet$5.174.6★2,107 rev
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3
Fleet$12.554.7★20,393 rev
Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives
Dulcolax$19.114.6★4,924 rev
AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository
AVEDANA$10.034.6★3,379 rev
Newest
by launch date
NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct
NeilMed$9.6347 rev
AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository
AVEDANA$10.033,379 rev
AVEDANA Bisacodyl Laxative Suppository | USP 10mg for Fast Gentle Constipation Relief | Comfort-Shaped Pack of 16 Suppositories
AVEDANA$10.02976 rev
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3
Fleet$14.264,947 rev
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3
Fleet$12.5520,393 rev
Trending
90-day click momentumNeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct
NeilMed$9.634.4★
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each
Fleet$5.174.6★
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3
Fleet$12.554.7★
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar
Fleet$4.464.7★
Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives
Dulcolax$19.114.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Gets the job done when needed”
“handy”
“Better price”
“As advertised”
“Old fashioned good product”
“Relieves constipation”
“Great, dependable relief, very gentle on stomach”
“glides right in -so smooth”
“rock solid”
“So they can easily fit in your medicine cabinet”
What buyers complain about
“This does absolutely nothing”
“Very, Very difficult to open if at all”
“Not my size”
“used one a day for 5 days *as it says the maximum dose is ONE every 24 hours*”
“Horribly uncomfortable”
“It hurts very bad”
“Expensive”
“I suffer from severe constipation”
“definitely a quality control issue”
“My go to when things are clogged up”