superfood protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.40avg listing price — sweet spot $15–$100
Price range
Incredible$23.43–$54.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$340K$340K/yr · 211K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,238.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
567
Top-5 brand share
100%
Open market
0%
- KOS87%
- Orgain10%
- INVIGOR82%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KOS Vegan Protein Powder Erythritol Free Vanilla USDA Organic - Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings
KOS$50.314.2★9,094 rev
KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings
KOS$49.844.3★11,922 rev
Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb
Orgain$28.744.6★36,451 rev
KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings
KOS$23.764.1★1,285 rev
KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings
KOS$50.254.4★3,565 rev
Newest
by launch dateKOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings
KOS$50.253,565 rev
KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings
KOS$48.58644 rev
KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings
KOS$23.761,285 rev
KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings
KOS$31.701,606 rev
KOS Plant Based Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Vegan Superfood with Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 15 Servings
KOS$34.0411,922 rev
Trending
90-day click momentumKOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings
KOS$48.584.0★
KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings
KOS$50.254.4★
KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings
KOS$49.844.3★
Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)
Orgain$29.014.6★
KOS Organic Beet Root Powder USDA Organic - Natural Nitric Oxide Booster Superfood Plant Based Beetroot Antioxidant Supports Active Lifestyle & Healthy Circulation Soy & Gluten-Free - 90 Servings
KOS$23.434.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Great protein powder”
“Easy to take / quality product”
“The flavor is rich”
“it is Organic”
“Dissolves easily”
“Good value”
“The natural ingredients”
“it blends really well”
“The chocolate one is good”
What buyers complain about
“Chalky taste”
“Gross flavor”
“You need lots of protein”
“I am not a fan of so much added sugar”
“has a strange texture”
“Too expensive”
“It tastes heavily of artificial sweetener even though there isnt any sweetener in it”
“Allergic reaction”
“Its really gritty like drinking sand”
“Doesn't dissolve properly”