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super foods supplements

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 59Competition 26Returns 100Price range 90Avg price 95Brand share 8Review moat 22Quality gap 53

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$23.82

avg listing price — sweet spot $15–$100

Price range

Great$11.37–$73.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$128K

$128K/yr · 106K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,665.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

578

Top-5 brand share

97%

Open market

1%

  • Orgain46%
  • Country Farms43%
  • Number One Nutrition3%
  • DEAL SUPPLEMENT2%
  • NutraChamps2%
  • Simply Nature's Pledge2%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$38K40%$51K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“no nasty after taste”

Nutritional Content14%

“Great protein powder”

Quality-Overall7%

“Excellent product and smooth shopping experience”

Flavor6%

“tasty flavor”

Value For Money5%

“Good value”

Energy Level4%

“Gave me energy”

Vegan/Organic3%

“It is Vegan”

Solubility3%

“Mixes easily”

Ingredients-Overall2%

“I do love the high quality ingredients”

Blend/Ratio2%

“it blends really well”

What buyers complain about

Taste-Overall28%

“different taste”

Flavor10%

“Bad flavor”

Nutritional Content4%

“could be misleading as far as what nutritional value youre getting”

Value For Money4%

“A little pricey”

Sweetness4%

“Sickeningly sweet”

Artificial Sweeteners3%

“The artificial sweetener is too much”

Size-Overall2%

“smaller all the time”

Ingredients-Overall2%

“PRODUCT MAY CONTAIN LEAD”

Texture/Consistency-Overall2%

“Texture is a bit sandy”

Advertised Vs Actual Product2%

“size is misleading”

Top return reasons

Taste-Overall29%
Ingredients-Overall17%
Flavor13%
Ease Of Use13%
Artificial Sweeteners8%
Advertised Vs Actual Product8%
Vitamin4%
Smell4%
Color4%