sunflower oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Market size
Great$878K$878K/yr · 464K searches
Price range
Good$6.41–$35.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,139.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
570
Top-5 brand share
71%
Open market
24%
- La Tourangelle29%
- 365 by Whole Foods Market15%
- Handcraft Blends12%
- Baja Precious10%
- PURA D'OR6%
- Cliganic5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz
La Tourangelle$6.414.7★1,663 rev
365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz
365 by Whole Foods Market$6.904.8★2,000 rev
Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free
Handcraft Blends$10.084.7★1,916 rev
Baja Precious - High Oleic Sunflower Oil 1 Gallon
Baja Precious$33.074.7★1,221 rev
La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz
La Tourangelle$12.044.7★1,663 rev
Newest
by launch date
Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz
OBELYS$28.7033 rev
PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage
PHATOIL$7.83912 rev
PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair
PURA D'OR$15.74181 rev
Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined
Cliganic$9.96288 rev
365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz
365 by Whole Foods Market$6.902,000 rev
Trending
90-day click momentumCliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined
Cliganic$9.964.5★
Sunflower Carrier Oil Cold Pressed Seed Oils Unrefined Sun Flower Liquid for Face Hair Skin Sunflowers Essential Oil Carrier for Mixing Pure Massage Oil 16oz
Premium Nature$11.484.7★
Daana Sunflower Oil: Certified USDA Organic Extra Virgin Cold Pressed High Oleic Non-GMO. Healthy Oil for Cooking Baking Frying Hair and Skin Care. Pesticide and Chemical Free (34 Fl oz) (Pack of 1)
DAANA$23.074.4★
Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz
OBELYS$28.704.6★
Safya - 100% Pure Sunflower Oil (1 L) 33.8 Fl Oz
Safya$11.964.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Top quality oil”
“Totally worth the money”
“Good cooking oil”
“Moisturizing, Lightweight”
“Very soft taste”
“Odorless and organic”
“Feels great”
“skin it works”
“Great size”
“a great healthy choice of oil”
What buyers complain about
“bottle leaks like crazy”
“covered with oil”
“Can is all dented”
“THE PRICE DOUBLED”
“This Oil Smells very bad”
“No flavour to interfere with food”
“I cant say for quality of product as I blend with other oils”
“Only thing is I can't get the pump isn't working”
“It was a weird consistency”
“Very misleading on all fronts”