stye wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Good$9.35–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,294.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$117K$117K/yr · 34K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
21
Top-5 brand share
100%
Open market
0%
- Stye41%
- OCuSOFT31%
- NOVEHA18%
- ProCIV7%
- brazmedics2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stye Cleansing Eyelid Wipes Individually Wrapped Face Wipes Gently Remove Oil Dirt & Other Contaminants 12 Count
Stye$10.584.6★590 rev
OCuSOFT Lid Scrub Original Eyelid Cleanser - Pre-Moistened Eyelid Wipes for Mild to Moderate Conditions - Eyelid Cleanser to Clean Comfort & Soothe Irritated Eyelids - 30 Count
OCuSOFT$11.964.7★7,541 rev
NOVEHA 60PCs Tea Tree Oil Eyelid & Lash Wipes | With Hyaluronic Acid Green Tea & Chamomile For Blepharitis Itchy & Stye Eyes Individually Wrapped Natural Eyelash Makeup Remover & Daily Cleanser
NOVEHA$20.974.7★7,859 rev
OCuSOFT Lid Scrub Plus Inflation Buster 5 Bonus Pads Included - Advanced Eyelid Cleanser for Intensive Lid & Lash Care - 35 ct Pre-Moistened Pads
OCuSOFT$18.784.7★5,228 rev
30PCS Eyelid & Lash Wipes for Itchy & Dry Eyes Tea Tree Oil Eyelid Wipes for Styes & Blepharitis Daily Eye Cleansing Cloths Hypoallergenic & Soothing For Sensitive Eyes Stay Hydrated Lid Wipe
ProCIV$9.354.6★1,606 rev
Newest
by launch date
NOVEHA 60Pcs Stye Relief Eyelid & Lash Wipes with Tea Tree Oil Hyaluronic Acid Aloe Vera Chamomile & Green Tea; Gently Soothes Hydrates & Refreshes for Dry Itch & Blepharitis; Hypoallergenic
NOVEHA$11.68186 rev
Stye Cleansing Eyelid Wipes Individually Wrapped Face Wipes Gently Remove Oil Dirt & Other Contaminants 12 Count
Stye$10.58590 rev
brazzoMD StyeRx Individual Eyelid and Lash Wipes for Stye Relief Chalazions - Box of 60
brazmedics$28.9084 rev
30PCS Eyelid & Lash Wipes for Itchy & Dry Eyes Tea Tree Oil Eyelid Wipes for Styes & Blepharitis Daily Eye Cleansing Cloths Hypoallergenic & Soothing For Sensitive Eyes Stay Hydrated Lid Wipe
ProCIV$9.351,606 rev
OCuSOFT Lid Scrub Plus Inflation Buster 5 Bonus Pads Included - Advanced Eyelid Cleanser for Intensive Lid & Lash Care - 35 ct Pre-Moistened Pads
OCuSOFT$18.785,228 rev
Trending
90-day click momentumNOVEHA 60Pcs Stye Relief Eyelid & Lash Wipes with Tea Tree Oil Hyaluronic Acid Aloe Vera Chamomile & Green Tea; Gently Soothes Hydrates & Refreshes for Dry Itch & Blepharitis; Hypoallergenic
NOVEHA$11.684.7★
OCuSOFT Lid Scrub Plus Inflation Buster 5 Bonus Pads Included - Advanced Eyelid Cleanser for Intensive Lid & Lash Care - 35 ct Pre-Moistened Pads
OCuSOFT$18.784.7★
30PCS Eyelid & Lash Wipes for Itchy & Dry Eyes Tea Tree Oil Eyelid Wipes for Styes & Blepharitis Daily Eye Cleansing Cloths Hypoallergenic & Soothing For Sensitive Eyes Stay Hydrated Lid Wipe
ProCIV$9.354.6★
Stye Cleansing Eyelid Wipes Individually Wrapped Face Wipes Gently Remove Oil Dirt & Other Contaminants 12 Count
Stye$10.584.6★
OCuSOFT Lid Scrub Original Eyelid Cleanser - Pre-Moistened Eyelid Wipes for Mild to Moderate Conditions - Eyelid Cleanser to Clean Comfort & Soothe Irritated Eyelids - 30 Count
OCuSOFT$11.964.7★
Demand
Weekly Amazon search volume, last 14 weeks — +32.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“face feel clean”
“I cleans well”
“Product produces excellent results”
“Easy to use”
“No skin irritation”
“Helps with my dry eyes”
“Best price”
“Feels real good”
“lash lines without burning or irritation”
What buyers complain about
“Possible unknown allergies”
“average moisture”
“Costly”
“I need a cleaner”
“The wipes are larger”
“Not a strong scent if there is any”
“Didnt work for me”
“Bad product for sensitive skin”
“A little rough texture wise”
“either that is an error or it wss made with spoiled ingredients”