stye eye compress
Worth a lookShows searches that convert (10.9% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$9.35–$33.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$519K$519K/yr · 264K searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,462.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
31
Top-5 brand share
85%
Open market
11%
- Stye27%
- Bruder24%
- myhalos23%
- TearRestore6%
- CorneaCare4%
- Lure Essentials4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stye Eye Therapy Reusable Warming Compress Relief for Styes and Dry Eyes Reusable
Stye$9.353.9★3,440 rev
MyHalos Heated Eye Compress & Stye Eye Treatment for Dry Eyes - Washable Warm Stye Compress -Reversible Moist Heat Eye Mask for Blepharitis & MGD - Eye Stye Heat Compress - Stye Treatment Patch
myhalos$14.304.4★695 rev
Bruder Moist Heat Eye Compress | Single Eye | Microwave Activated | Fast Acting and Effective Relief for Styes and Other Eye Irritation
Bruder$17.634.4★3,089 rev
Bruder Moist Heat Eye Compress | Microwave Activated | Fast Acting and Effective Relief for Dry Eye and Other Eye Irritation
Bruder$21.714.5★32,878 rev
MyHalos Heated Eye Mask for Dry Eyes - Steam Warm Compress for Eyes - Remove Styes Chalazion Therapy Warming and Heating Pad Hot Compress - Moist Heat Mask for Blepharitis & MGD - FSA|HSA Eligible
myhalos$15.794.6★12,188 rev
Newest
by launch date
Heated Eye Mask Warm Compress for Dry Eyes USB Electric Heating Pad for Stye & Chalazion Eye Treatment Eye Sleep Mask for Dark Circles and Puffiness Relief FSA Eligible (Gray)
Albatross Health New England$19.59143 rev
16 Pack Steam Eye Mask for Dry Eyes: Self-Heating Warm Compress for Stye Relief & Digital Eye Strain FSA&HSA Eligible Travel & Spa Essential Disposable No Microwave Self-Care Gift Unscented
FACEMOON$15.70318 rev
Thermalon Moist Heat Eye Dry Eye Compress
Thermalon$10.09218 rev
MyHalos Heated Eye Compress & Stye Eye Treatment for Dry Eyes - Washable Warm Stye Compress -Reversible Moist Heat Eye Mask for Blepharitis & MGD - Eye Stye Heat Compress - Stye Treatment Patch
myhalos$14.30695 rev
Eye Serenity Steam Eye Mask Heated Eye Mask Self Heating Warm Compress for Dry Eyes Fast Relief for Stye Puffy Sensitive Eyes Moist Heat Gift for Women and Men - Unscented
Lure Essentials$20.81743 rev
Trending
90-day click momentumEye Serenity Steam Eye Mask Heated Eye Mask Self Heating Warm Compress for Dry Eyes Fast Relief for Stye Puffy Sensitive Eyes Moist Heat Gift for Women and Men - Unscented
Lure Essentials$20.814.6★
16 Pack Steam Eye Mask for Dry Eyes: Self-Heating Warm Compress for Stye Relief & Digital Eye Strain FSA&HSA Eligible Travel & Spa Essential Disposable No Microwave Self-Care Gift Unscented
FACEMOON$15.704.4★
Bruder Moist Heat Eye Compress | Single Eye (Pack of 2) | Microwave Activated | Fast Acting and Effective Relief for Styes
Bruder$29.104.5★
MyHalos Heated Eye Compress & Stye Eye Treatment for Dry Eyes - Washable Warm Stye Compress -Reversible Moist Heat Eye Mask for Blepharitis & MGD - Eye Stye Heat Compress - Stye Treatment Patch
myhalos$14.304.4★
Bruder Moist Heat Eye Compress | Microwave Activated | Fast Acting and Effective Relief for Dry Eye and Other Eye Irritation
Bruder$21.714.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Excellent Product”
“Helps my eyes”
“Easy to use and store”
“WORKS WELL”
“As described”
“reasonably priced”
“significantly less dry”
“Heats up quickly”
“Very comfortable fit”
What buyers complain about
“Doesn't Retain Heat”
“Already broken”
“Cheaply made”
“They are expensive”
“chemical smell”
“Does not work as described”
“Not a good fit”
“All dried up”
“Not very warm”
“Too heavy”