strawberry essential oil
Worth a lookShows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,622.41avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Price range
Okay$4.48–$18.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 82K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
27
Top-5 brand share
64%
Open market
31%
- Wuvezrub21%
- P&J Trading13%
- PHATOIL12%
- HIQILI11%
- GV77ZF7%
- Plant Guru5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHATOIL 3.38FL.OZ Strawberry Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml
PHATOIL$9.374.3★10,912 rev
HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz
HIQILI$8.604.6★58 rev
Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry
Wuvezrub$5.964.3★44 rev
Strawberry Essential Oil Strawberry Oils for Diffuser DIY Candles Soap Humidifier Kids Room Gift Essential Oil GV77ZF Strawberry Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.654.3★3,820 rev
P&J Trading Fragrance Oil | Strawberry Oil 100ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$18.474.6★1,752 rev
Newest
by launch date
Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.4517 rev
Bramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil
Bramble Berry$14.5925 rev
Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)
CosmicVeil$9.52316 rev
wusiyork Strawberry Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Strawberry
wusiyork$4.4823 rev
HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz
HIQILI$8.6058 rev
Trending
90-day click momentumBramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil
Bramble Berry$14.594.5★
P&J Trading Fragrance | Strawberry Shortcake Oil 30ml - Candle Scents for Candle Making Freshie Scent Soap Making Supplies Diffuser Oil Scents
P&J Trading$8.804.6★
Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)
CosmicVeil$9.524.3★
Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.454.5★
Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry
Wuvezrub$5.964.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“absolutely stunning fragrance”
“Good quality product”
“worth it”
“Super Soft Skin”
“Moisturizing”
“Yummy”
“Easy to use”
“Exactly what it's supposed to be”
“last very good while in your room”
“Perfect for sugar scrub”
What buyers complain about
“Smell does not last long”
“Comes broke”
“Way too strong”
“Leaks”
“Its very concentrated”
“Its really small”
“cheap”
“Didnt work for me”
“Item and listing are very misleading”
“which isn't what you want out of fruit”