strawberry candle
Worth a lookShows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Price range
Great$4.32–$50.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,213.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 192K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
142
Top-5 brand share
65%
Open market
31%
- Bath & Body Works39%
- Yankee Candle9%
- Village Candle9%
- M&SENSE4%
- Colonial Candle4%
- ARPOVIST4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$22.234.5★1,096 rev
Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)
Bath & Body Works$24.174.7★1,109 rev
Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.294.7★227 rev
Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red
Village Candle$17.394.5★1,448 rev
9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts
ARPOVIST$8.864.8★22 rev
Newest
by launch date
Colonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$16.870 rev
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
Bath & Body Works$40.151,096 rev
GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)
GroseMell$24.972 rev
Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA
sugar candle$27.935 rev
Funistree Flower Candle Warmer Lamp with Timer Dimmable Candle Lamp Warmer Christmas Birthday Gifts for Women Mom Her Housewarming Home Decor Lotus Wax Warmer for Yankee Candles - Strawberry
Funistree$37.413,455 rev
Trending
90-day click momentumColonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$16.870.0★
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
Bath & Body Works$40.154.5★
GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)
GroseMell$24.975.0★
Bath & Body Works Strawberry Pound Cake Fine Fragrance Body Mist Gift Set 8 oz Pack Lot of 2 (Strawberry Pound Cake)
Bath & Body Works$26.533.7★
Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA
sugar candle$27.935.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Glitters”
“are some of the highest quality candles we can purchase”
“good price”
“Exactly as described”
“Cute gift”
“the sparkling pink is brilliant”
“it warms up pretty fast”
“good size”
“Love that it has a self timer”
What buyers complain about
“smells fake”
“its expensive so I bought one off of Amazon instead”
“Burnt out in less than 2 months”
“cheap”
“they are cut to short”
“It burns for a long time”
“the strawberry was glued on crooked”
“it kinda doesnt warm the candle the best”
“But I paid for gift wrap”
“Its water down”