stool softeners softgels 250mg extra strength
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Price range
Good$3.53–$28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$245K$245K/yr · 63K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,471.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
71
Top-5 brand share
100%
Open market
0%
- P Puregen Labs60%
- MAJOR26%
- Amazon Basic Care8%
- HealthA2Z4%
- CVS Health3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | 100 softgels | Gentle Constipation Relief | Extra Strength | Stimulant Free
P Puregen Labs$9.994.5★1,730 rev
MAJOR Docusate Sodium 250 mg Extra Strength Stool Softener Laxative for Occasional Constipation Relief StimulantFree 100 Softgels (2 Pack)
MAJOR$15.444.6★4,244 rev
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | Gentle Constipation Relief | Extra Strength | Stimulant Free Total 300 softgels
P Puregen Labs$25.894.6★359 rev
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★44,407 rev
MAJOR Docusate Sodium 250 mg Extra Strength Stool Softener Laxative for Occasional Constipation Relief StimulantFree 100 Softgels (1 Pack)
MAJOR$9.214.6★4,244 rev
Newest
by launch dateMAJOR Docusate Sodium 250 mg Extra Strength Stool Softener Laxative for Occasional Constipation Relief StimulantFree 100 Softgels (1 Pack)
MAJOR$9.214,244 rev
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | Gentle Constipation Relief | Extra Strength | Stimulant Free Total 300 softgels
P Puregen Labs$25.89359 rev
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.0014,553 rev
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | 100 softgels | Gentle Constipation Relief | Extra Strength | Stimulant Free
P Puregen Labs$9.991,730 rev
CVS Extra Strength Stool Softener Docusate Sodium Softgels 250 mg 250 Count
CVS Health$28.95685 rev
Trending
90-day click momentumAmazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.004.7★
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | 100 softgels | Gentle Constipation Relief | Extra Strength | Stimulant Free
P Puregen Labs$9.994.5★
CVS Extra Strength Stool Softener Docusate Sodium Softgels 250 mg 250 Count
CVS Health$28.954.6★
Puregen Labs Docusate Sodium 250mg Stool Softener Laxative | Gentle Constipation Relief | Extra Strength | Stimulant Free Total 300 softgels
P Puregen Labs$25.894.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“much less expensive”
“Works Well”
“Just as good as the name brand”
“As advertised”
“They are small pill pills so there is no problem with swallowing them”
“It literally softens it”
“Easy to take and very effective”
“Helps with constipation”
“effective and easy to swallow”
“This item is very relaxed on your stomach”
What buyers complain about
“Not as effective as I thought”
“No more effective than lesser dosages”
“Upset stomach”
“Waste of Money”
“Bottle shows product ofChina”
“Warning this is not comparable to COLACE it does not contain the Stimulant Laxative Sennoside, 8.6 mg”
“I'm so disappointed that I can't use the bottle with the instructions on how to use the medication”
“Little bit too big”
“Caused cramps and diarrhea”
“its caused SEVERE constipation”