stool softener for kids
Worth a lookShows low returns (0.1%), but soft demand (-17.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,161.69avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.86–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$219K$219K/yr · 145K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
37
Top-5 brand share
79%
Open market
15%
- Dulcolax33%
- Colace15%
- Pedia-Lax14%
- Senokot10%
- Medtrition6%
- DR. BO6%
- Open — no brand owns it (4 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dulcolax Kids Saline Laxative Soft Chews Stimulant-Free Laxatives Gentle Constipation Relief for Kids Softens Stool Watermelon Flavor Magnesium Hydroxide 1200 mg 15 Count
Dulcolax$5.864.3★2,852 rev
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.024.5★2,196 rev
Senokot Kids Laxative Gummies for Age 2+ Mixed Berry 40 Ct Senna Extract Kids Laxatives for Constipation Gentle Overnight Relief
Senokot$15.224.5★1,095 rev
Medtrition HyFiber Liquid Fiber for Kids in Only One Tablespoon Supports Regularity and Softer Stools FOS Prebiotics for Gut Health 6 Grams of Fiber 32 Servings per Bottle
Medtrition$25.024.6★1,306 rev
Constipation Relief for Kids Liquid Drops - Organic Potty Magic Toddler Constipation Relief Senna & Prebiotic Fiber Fennel - Natural Liquid Fiber for Kids Digestive Support Supplement Children 1 oz
DR. BO$10.024.2★48 rev
Newest
by launch dateConstipation Relief for Kids Liquid Drops - Organic Potty Magic Toddler Constipation Relief Senna & Prebiotic Fiber Fennel - Natural Liquid Fiber for Kids Digestive Support Supplement Children 1 oz
DR. BO$10.0248 rev
MiraFAST Kids Soft Chews from The Makers of MiraLAX Gentle Constipation Relief for Kids 4+ and Adults Fast Acting Saline Laxative Stimulant Free Saline Laxative Mixed Berry Flavor 15ct
MiraLAX$6.01158 rev
Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry
Colace$19.34430 rev
Zarbees Childrens Regularity Support Prebiotic Fiber Powder Flavorless Sugar Free Gluten-Free Daily Fiber Supplement for Kids & Toddlers 1 to 12 Years 5.82 oz
Zarbee's$18.37504 rev
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.022,196 rev
Trending
90-day click momentumConstipation Relief for Kids Liquid Drops - Organic Potty Magic Toddler Constipation Relief Senna & Prebiotic Fiber Fennel - Natural Liquid Fiber for Kids Digestive Support Supplement Children 1 oz
DR. BO$10.024.2★
MiraFAST Kids Soft Chews from The Makers of MiraLAX Gentle Constipation Relief for Kids 4+ and Adults Fast Acting Saline Laxative Stimulant Free Saline Laxative Mixed Berry Flavor 15ct
MiraLAX$6.014.2★
Medtrition HyFiber Liquid Fiber for Kids in Only One Tablespoon Supports Regularity and Softer Stools FOS Prebiotics for Gut Health 6 Grams of Fiber 32 Servings per Bottle
Medtrition$25.024.6★
JoySpring Potty Wise Drops Natural Constipation Relief for Kids & Toddlers Elderberry Licorice Root Extract Fennel Seed & Senna Sugar-Free Vegan Liquid Blend Supplement (1 fl oz) 30 Servings
JoySpring$21.754.1★
Pedia-Lax Liquid Stool Softener for Kids Gentle and Gradual Constipation Relief for Children Ages 2-11 Berry Flavor 4 Fl Oz Pack of 3
Pedia-Lax$24.353.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Works well”
“Helpful for constipation”
“then there are no complaints”
“These were effective and gentle, Im so glad I discovered these”
“Great Price”
“easy to use”
“Product as described”
“this smoothly mixes”
“Easy to chew”
What buyers complain about
“Gross tastet”
“work very slow”
“Bad flavor”
“has caused constipation for over 9 years”
“Didn't work, horrible texture”
“It took a few days of giving a tablet each day”
“lack of quality control make it hard to trust and use these bottles”
“Plus, she would tell us that her tummy hurt and that she felt sick”
“It's a bit pricey sometimes”
“Liquid”