stevia cough drops
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,236.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.82–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 27K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
64
Top-5 brand share
96%
Open market
3%
- HERBION76%
- Xlear11%
- Amazon Basic Care5%
- ACT2%
- Ricola2%
- Beekeeper's Naturals1%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HERBION Naturals Cough Drops Sugar Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 25 Count Honey Lemon Pack of 1
HERBION$5.894.1★287 rev

HERBION Naturals Cough Drops Sugar Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 25 Drops Mint Pack of 1
HERBION$5.884.3★394 rev

HERBION Naturals Cough Drops Sugar Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 18 Count Orange Pack of 1
HERBION$5.614.2★1,915 rev

HERBION Naturals Cough Drops Sugar-Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 18 Drops Each 108 Count Orange Pack of 6
HERBION$22.224.5★162 rev

Xlear Xylitol Sugar-Free Cough Drops for Adults and Kids Sugarless Dry Mouth Lozenges for Sore Throat Relief Non-GMO Gluten-Free Natural Black Cherry 30 Count (Pack of 2)
Xlear$15.544.6★120 rev
Newest
by launch date
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev

HERBION Naturals Cough Drops Sugar Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 25 Drops Mint Pack of 1
HERBION$5.88394 rev

Xlear Xylitol Sugar-Free Cough Drops for Adults and Kids Sugarless Dry Mouth Lozenges for Sore Throat Relief Non-GMO Gluten-Free Natural Black Cherry 30 Count (Pack of 2)
Xlear$15.54120 rev

Xlear Xylitol Sugar-Free Cough Drops for Adults and Kids Sugarless Dry Mouth Lozenges for Sore Throat Relief Non-GMO Gluten-Free Natural Black Cherry and Honey Lemon 30 Count Each (Variety Pack)
Xlear$15.1434 rev

Xlear Xylitol Sugar-Free Cough Drops for Adults and Kids Sugarless Dry Mouth Lozenges for Sore Throat Relief Non-GMO Gluten-Free Natural Honey Lemon 30 Count (Pack of 2)
Xlear$15.83142 rev
Trending
90-day click momentum
Herbion Naturals Respiratory Care Granules 10 count sachet - Help Relieve Cold and Flu Symptoms Promote Healthy Respiratory Function Optimize Immune System.
HERBION$11.804.4★

Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★

HERBION Naturals Cough Drops Dietary Supplement Soothes Cough for Adults and Children Over 6 Years No Artificial Flavor No Added Color (18 Count (Pack of 1) Cherry)
HERBION$4.824.3★

HERBION Naturals Nasal Inhaler Natural Relief for Nasal Congestion & Sinus Pressure Non-Medicated Sticks with Essential Oils Menthol Eucalyptus Clove Soothing Vapor Easy Breathing Pack of 2
HERBION$11.104.4★

HERBION Naturals Cough Drops Sugar Free with Stevia Dietary Supplement Soothes Cough for Adults & Children Over 6 Years 25 Drops Mint Pack of 1
HERBION$5.884.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the taste is so refreshing”
“Helps with cough”
“Just as good as name brand”
“Great deal”
“Excellent flavor”
“Very sweet”
“They stay dry”
“It has a good soothing effect”
“Great product/as advertised”
“effective”
What buyers complain about
“Horrible taste”
“Worst cough drops Ive ever had”
“Too expensive”
“Mild flavor”
“I was worried that they would have that fake sugar aftertaste type thing going on”
“not too sweet which is what I preferred”
“Not as strong as expected”
“Did not work”
“they are not the same product”
“not as pictured”