steeli sponge
Worth a lookShows demand growing +526.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+526.4%90-day search growth — must beat 0% to launch
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good623.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$6.38–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$48K$48K/yr · 26K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
19
Top-5 brand share
76%
Open market
17%
- Jetz-Scrubz27%
- Cxyrna15%
- Generic14%
- haccen13%
- Krisler8%
- M WAMIN7%
- Open — no brand owns it (6 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jetz-Scrubz Scrubber Sponge J22/3 Round Set of 3 Made in the USA
Jetz-Scrubz$14.544.7★2,513 rev
3PACK Korea Steel Sponge for Stainless Steel Pans Cookware - Croppable Professional Stainless Steel Pan Sponges for Heavy Duty Burnt-On Stain Removal Mirror Shine Restorer (3PCS)
Cxyrna$12.422.1★14 rev
Steel Sponge for Stainless Steel Cookware 3-Pack or 6-Pack for Heavy Duty Burnt-On Stain Removal Leaves No Scratches Mirror Shine Restorer (3Pcs)
haccen$15.672.7★6 rev
Carborundum Sponges for Stainless Steel Pans Carborundum Clothes (20PCS Carborundum Clothes)
M WAMIN$6.894.0★1 rev
Steelis Sponge for Stainless Steel Pans Pot Scrubber Cleaning Sponges for Heavy Duty Burnt-On Stain Removal Leaves No Scratches Mirror Shine Restorer (3)
Generic$15.892.0★2 rev
Newest
by launch date
Steeli Sponge for Stainless Steel Removes Burnt-On Stains for Stainless Steel Surfaces Mirror Shine Restorer Durable Kitchen Sponge (3-Pack)
Steeli Sponge$16.461 rev
3Pcs Steeli Sponge Steel Sponge for Stainless Steel Pans Non-Scratch Heavy Duty Kitchen Sponge Durable Stainless Steel Surface Cleaning Tool
Generic$10.613 rev
Steeli Sponge for Stainless Steel Pans Steel Sponge Scrubber for Stainless Steel Cookware Removes Burnt-On Stains Leaves No Scratches Durable Kitchen Sponge (1pack(3pcs))
Snugeasy$11.920 rev
Stainless Steel Cleaning Pads for Pots and Pans 3/6 Pack Thin Round Scouring Pads for Burnt-On Grease and Residue Flexible Scrubber for Stainless Steel Cookware Sinks (3Pcs)
Generic$8.801 rev
Steelis Sponge for Stainless Steel Pans Pot Scrubber Cleaning Sponges for Heavy Duty Burnt-On Stain Removal Leaves No Scratches Mirror Shine Restorer (3)
Generic$15.892 rev
Trending
90-day click momentumSteeli Sponge for Stainless Steel Removes Burnt-On Stains for Stainless Steel Surfaces Mirror Shine Restorer Durable Kitchen Sponge (3-Pack)
Steeli Sponge$16.465.0★
Steeli Sponge for Stainless Steel Pans Steel Sponge Scrubber for Stainless Steel Cookware Removes Burnt-On Stains Leaves No Scratches Durable Kitchen Sponge (1pack(3pcs))
Snugeasy$11.920.0★
Steelis Sponge for Stainless Steel Pans Pot Scrubber Cleaning Sponges for Heavy Duty Burnt-On Stain Removal Leaves No Scratches Mirror Shine Restorer (3)
Generic$15.892.0★
3PACK Korea Steel Sponge for Stainless Steel Pans Cookware - Croppable Professional Stainless Steel Pan Sponges for Heavy Duty Burnt-On Stain Removal Mirror Shine Restorer (3PCS)
Cxyrna$12.422.1★
Jetz-Scrubz Classic Round Kitchen Scrubber Sponge Value Pack (Pack of 6)
Jetz-Scrubz$22.964.9★
Demand
Weekly Amazon search volume, last 10 weeks — +526.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to clean”
“It's well-made”
“Doesn't leave scratches”
“Effective”
“they last forever”
“Works as advertised”
“Good price”
“Gentle on the skin”
“Easy to use”
“Reusable”
What buyers complain about
“Does not work well”
“they barely clean anything”
“FALSE ADVERTISING”
“Overrated and over priced”
“Uncomfortable to hold when using”
“Junk”
“One use and they start falling apart”
“burnt grease in about 30 minutes with no soap”
“They do tend to tear & stain,”
“These are somewhat abrasive”