steak shake protein powder
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$39.99–$71.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$60.03avg listing price — sweet spot $15–$100
Review moat
Good622.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 130K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
13
Top-5 brand share
94%
Open market
2%
- Lineage Provisions55%
- The Fittest Ever18%
- Ancestral Supplements9%
- HEART & SOIL7%
- Equip5%
- Paleo Pro4%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings
Lineage Provisions$60.494.5★64 rev
Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings
Lineage Provisions$42.024.7★289 rev
The Fittest Whole Feast Beef Protein Powder - Milk Chocolate - Grass Fed Nose to Tail Carnivore Blend Including Liver Colostrum and Whole Bone - BCAAs - 14g Collagen 21g Total Protein
The Fittest Ever$62.464.3★577 rev
HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs
HEART & SOIL$69.834.7★40 rev
Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply
Ancestral Supplements$70.844.4★222 rev
Newest
by launch dateHEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs
HEART & SOIL$69.8340 rev
Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings
Lineage Provisions$60.4964 rev
Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings
Lineage Provisions$42.02289 rev
Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply
Ancestral Supplements$70.84222 rev
Ancestral Supplements Grass Fed Protein Powder Vanilla Beef Bone Broth Based with Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply
Ancestral Supplements$71.07303 rev
Trending
90-day click momentumLineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings
Lineage Provisions$60.494.5★
HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs
HEART & SOIL$69.834.7★
Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply
Ancestral Supplements$70.844.4★
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.574.7★
Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)
Equip$64.024.4★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -8.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean Taste”
“Excellent protein powder”
“Great quality,easy on the taste buds”
“Strong flavor”
“Mixes well”
“Clean ingredients”
“Blends up great”
“has a smooth consistency”
“a sweet tooth”
“is relatively affordable”
What buyers complain about
“Chalky taste”
“Impossible to dissolve”
“Too EXPENSIVE”
“Weird flavor”
“Stevia tastes awful”
“Too Sweet”
“this protein powder is disappointing”
“Its not the same”
“Too strong and bitter”
“Formula change not good”