spray
Worth a lookShows a $8.6M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$8.6M$8.6M/yr · 6.2M searches
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.09–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,894.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
165
Top-5 brand share
100%
Open market
0%
- Febreze90%
- Mrs. MEYER'S3%
- Muse Apothecary3%
- Glade2%
- Lysol2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.894.8★1,045 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.114.7★2,052 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 2)
Febreze$5.894.7★2,425 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Gain Original Scent 8.1oz (Pack of 2)
Febreze$5.704.7★2,425 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 6)
Febreze$21.194.7★753 rev
Newest
by launch dateFebreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.891,045 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.112,052 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 2)
Febreze$5.892,425 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Gain Original Scent 8.1oz (Pack of 2)
Febreze$5.702,425 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Classroom Lilac Sunrise Summer Peaches Mango Splash Variety Pack 8.1oz (Pack of 3)
Febreze$9.212,052 rev
Trending
90-day click momentum
Febreze New & Improved Air Mist Scent Mix Air Freshener Home and Kitchen Essentials Odor Fighting Room Spray 8.1 oz bottle 3 Count
Febreze$10.144.8★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy April Fresh Scent 8.1oz (Pack of 2)
Febreze$5.734.7★
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.894.8★
Glade Air Freshener Room Spray Clean Linen Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.794.4★
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Extra Strength Scent 23.6 fl oz
Febreze$5.794.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 18.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Best value”
“Excellent product”
“Smells fresh”
“Great spray”
“You get a reliable product that lasts through regular use”
“As advertised”
“convenient to have on hand”
“Its effective for everyday use”
“The handle is nicely sized”
What buyers complain about
“CHEMICAL SMELL”
“Broke sprayer on first use”
“the bottle leaks when I spray”
“Too expensive”
“Weak strength”
“Its a small bottle”
“The bottles doesnt work right”
“Not as advertised”
“Tricky to open”
“Terrible canister quality”