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50

sports research collagen peptides

Worth a look

Shows low returns (0.0%), but a deep review moat (21,888 avg reviews) keeps it on the watch list.

Market size 42Growth 18Conversion 28Competition 43Returns 100Price range 86Avg price 95Brand share 67Review moat 15Quality gap 57

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$37.16

avg listing price — sweet spot $15–$100

Price range

Great$6.93–$79.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$218K

$218K/yr · 260K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Review moat

Bad21,887.9

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

59

Top-5 brand share

65%

Open market

29%

  • NutraBio25%
  • MuscleTech13%
  • Jacked Factory12%
  • Designs for Health8%
  • Atlantic Naturals6%
  • Nutrex Research6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$65K40%$87K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -13.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Feb, Apr · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Solubility11%

“Mixes easily”

Nutritional Content5%

“The protein is great”

Value For Money5%

“Great Value”

Taste-Overall5%

“Good taste”

Joint Pain5%

“Great for joint pain”

Advertised Vs Actual Product3%

“As Described”

Blend/Ratio3%

“Blends well”

Skin Health3%

“My skin has a healthy glow”

Ease Of Use3%

“EASY TO TAKE”

What buyers complain about

Taste-Overall18%

“seems completely tasteless”

Value For Money7%

“Priced to high”

Ease Of Use5%

“difficult to use”

Smell4%

“I feel stronger smells”

Flavor4%

“Flavor is rough”

Solubility4%

“Hard to dissolve”

Functionality-Overall3%

“Didn't work for me”

Size-Overall2%

“Too small”

Side Effects2%

“Made me miserably nauseas”

Dosage2%

“Low volume per dose”

Top return reasons

Value For Money18%
Leak-Proof15%
Size-Overall10%
Taste-Overall9%
Ingredients-Overall5%
Calcium4%
Ease Of Use4%
Ease Of Chewing/Swallowing4%
Contamination4%
Advertised Vs Actual Product4%