sponges bulk
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.47–$29.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Market size
Okay$146K$146K/yr · 108K searches
Review moat
Bad8,202.07avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
109
Top-5 brand share
67%
Open market
27%
- AIDEA29%
- HOMEXCEL17%
- WUHUIXOZ10%
- NEOACT6%
- Zhengmy6%
- SHINEMOON5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AIDEA Sponges Kitchen 50 Pack Heavy Duty Dish Sponge Cleaning Dish Scrubber for Home and Kitchen Stink-Free Cleaning Supplies for Pots Pans
AIDEA$14.744.4★7,034 rev
AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs
AIDEA$9.854.4★24,890 rev
Kitchen Cleaning Sponges 96 Pack Eco Non-Scratch for Dish Scrub Sponges.
WUHUIXOZ$29.484.4★12,165 rev
HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
HOMEXCEL$8.994.4★4,779 rev
24 Pack Compressed Cellulose Sponge Non Scratch Kitchen Sponges for Dish Cleaning Multipurpose Household Cleaning Sponge for Kitchens Bathrooms Cars
NEOACT$10.414.7★75 rev
Newest
by launch date24 Pack Compressed Cellulose Sponge Non Scratch Kitchen Sponges for Dish Cleaning Multipurpose Household Cleaning Sponge for Kitchens Bathrooms Cars
NEOACT$10.4175 rev
24 Pack Kitchen Cleaning Sponges Scrub Sponges Non-Scratch Scrub Dish Sponge Safe on Non-Stick Cookware Stink-Free Cleaning Supplies for Pots Pans
Kldnkig$5.37178 rev
HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
HOMEXCEL$8.994,779 rev
HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
HOMEXCEL$7.361,477 rev
100pcs Kitchen Sponges Bulk Natural Sponges for Dishes Reusable Dish Sponge Scrub Compressed Wood Pulp Sponge Non-Scratch Cleaning Spongefor Kids DIY Kitchen Bathroom Household
Dimeho$19.269 rev
Trending
90-day click momentum24 Pack Compressed Cellulose Sponge Non Scratch Kitchen Sponges for Dish Cleaning Multipurpose Household Cleaning Sponge for Kitchens Bathrooms Cars
NEOACT$10.414.7★
24 Pack Kitchen Cleaning Sponges Scrub Sponges Non-Scratch Scrub Dish Sponge Safe on Non-Stick Cookware Stink-Free Cleaning Supplies for Pots Pans
Kldnkig$5.374.2★
100pcs Kitchen Sponges Bulk Natural Sponges for Dishes Reusable Dish Sponge Scrub Compressed Wood Pulp Sponge Non-Scratch Cleaning Spongefor Kids DIY Kitchen Bathroom Household
Dimeho$19.264.3★
Lantee Large Sponges - Car Cleaning Supplies - Big 10 Pcs High Foam Cleaning Washing Sponge Pad for Car Household Cleaning and Water Games
Lantee$17.814.4★
HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
HOMEXCEL$8.994.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Excellent Product”
“Effective for cleaning”
“Great durability”
“Exactly what I needed”
“Dont scratch”
“they fit comfortably”
“Very Convenient”
“Very effective”
“Great for saving space”
What buyers complain about
“These things are NOT as thick as it shows”
“Lower quality”
“It's doesn't like normal size”
“Doesnt last”
“Horrible for cleaning”
“Not as shown”
“Gross smell”
“Complete waste of money”
“Sponges came wet”
“Does not expand”