sponge soap dispenser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great$907K$907K/yr · 764K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,723.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.24–$14.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
59
Top-5 brand share
100%
Open market
0%
- Scotch-Brite83%
- HELIME9%
- MR.SIGA3%
- 3M3%
- Dawn2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Zero Scratch Dishwand Dishwasher-Safe Scrub Wand with Built-in Scraper Gentle Scrubbing Power Stands Upright 1 Pack
Scotch-Brite$3.244.3★18,306 rev
Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue
Scotch-Brite$12.904.5★4,814 rev
Scotch-Brite Advanced Soap Control Non-Scratch Dishwand Kit 1 Dish Wand & 5 Sponge Refills Prevents Soap from Leaking Leak-Free Guarantee Best for Nonstick Pots and Pans Glass Tubs & Showers
Scotch-Brite$13.464.5★1,998 rev
Brite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.104.0★111 rev
Scotch-Brite Odor Resist Soap Control Dishwand Brush 1 Cleaning Dish Wand Brush Precise Soap Control Leak-Free Guarantee Safe on Dishes Nonstick Cookware Tubs
Scotch-Brite$6.114.5★20,573 rev
Newest
by launch dateBrite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.10111 rev
Dish Wand with Handle Non-Scratch Dishwand Refills Replacement Sponge Heads
HELIME$13.81168 rev
MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black
MR.SIGA$9.992,363 rev
Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue
Scotch-Brite$12.904,814 rev
Scotch-Brite Advanced Soap Control Non-Scratch Dishwand Kit 1 Dish Wand & 5 Sponge Refills Prevents Soap from Leaking Leak-Free Guarantee Best for Nonstick Pots and Pans Glass Tubs & Showers
Scotch-Brite$13.461,998 rev
Trending
90-day click momentumDish Wand with Handle Non-Scratch Dishwand Refills Replacement Sponge Heads
HELIME$13.814.4★
Brite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.104.0★
Scotch-Brite Heavy Duty Advanced Soap Control Dishwand Kit Includes 1 Wand & 5 Refill Pads Control Soap With A Button Keep Your Hands Out Of Dirty Water
Scotch-Brite$14.814.5★
Scotch-Brite Non-Scratch Advanced Soap Control Dishwand Leak-Free Guarantee Long Lasting and Reusable
Scotch-Brite$6.544.5★
Scotch-Brite Zero Scratch Dishwand Dishwasher-Safe Scrub Wand with Built-in Scraper Gentle Scrubbing Power Stands Upright 1 Pack
Scotch-Brite$3.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×