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53

spearmint capsules

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.

Market size 76Growth 25Conversion 90Competition 8Returns 100Price range 59Avg price 81Brand share 16Review moat 60Quality gap 57

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Market size

Great$889K

$889K/yr · 469K searches

Review moat

Good1,118

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.17–$27.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

13

Top-5 brand share

94%

Open market

2%

  • Swanson52%
  • Nutricost21%
  • HERBAMAMA10%
  • Wholesome Story7%
  • Dalnara4%
  • VINATURA4%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$133K30%$267K45%$400K60%$533K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -0.7% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Hormonal Balance9%

“Excellent for my hormonal acne”

Value For Money8%

“Not expensive”

Quality-Overall8%

“appears to be well made”

Ease Of Use7%

“Its simple, effective, and easy to incorporate into my daily routine”

Smell5%

“No bad odors or smell”

Hair Growth5%

“It has helped reduce face hair for PCOS relative”

Skin Health4%

“helps acne”

Vegan/Organic4%

“The capsules are easy to swallow, and I appreciate that theyre organic, vegan, and made with simple ingredients”

Ease Of Chewing/Swallowing4%

“The capsules are easy to take”

Acid Regulator/Stomach Ache Relief3%

“No minty burps at all or stomach issues”

What buyers complain about

Smell11%

“There isnt a strong scent or taste”

Functionality-Overall7%

“Didn't work”

Regulates Digestion4%

“had to stop using because of how bad it hurt my stomach”

Taste-Overall4%

“and have no mint smell or taste even after opening a capsule”

Size-Overall4%

“Pill size is small”

Dosage3%

“Looks like the dosages have changed, therefore, this shouldn't be listed under the same product because it is now a different product”

Side Effects3%

“digestive soothing—but drinking 3+ cups of tea a day just wasn't sustainable for my schedule”

Ingredients-Overall3%

“Starting to think these herbal remedies are not worth it”

Heart Health3%

“This gave me the worst heartburn of my life”

Skin Health3%

“Instead of helping my skin”

Top return reasons

Functionality-Overall80%
Contamination20%